牛牛游戏厅安卓,{原始关键词}

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                        • 当前位置: 代写一篇论文多少钱 > 体育论文 > 武术形象的定位、塑造及传播

                          武术形象的定位、塑造及传播

                          时间:2020-01-31 16:09作者:王丹
                          本文导读:这是一篇关于武术形象的定位、塑造及传播的文章,武术形象的塑造与传播需要从武术基本理论出发,从武术发展规划、价值取向、社会功能、整体传播等多方面去塑造武术形象框架。如何树立武术形象,如何开展武术形象的传播,展示武术形象,是一个值得研究的问题。

                            摘要:通过文献资料法和逻辑分析法,从形象学、文化学、武术相关理论切入,以武术形象为研究对象,对武术形象核心要素和差异化特色进行梳理,在此基础上对武术形象进行定位并提出传播策略,旨在为武术传播提供思路。研究认为:武术形象应围绕历史形象、文化形象、技击形象、艺术形象、体育形象、武术人形象进行多维度塑造。同时,通过新媒体传播、影视传播、表演传播、赛事传播、活动营销、对外交流等策略进行传播。

                            关键词:牛牛游戏厅安卓,{原始关键词}武术; 武术形象; 武术传播; 武术史;

                            作者简介:  王丹(1995~),女,在读硕士研究生。研究方向:民族传统体育历史与文化、武术传播。;

                          Shape the Image of Wushu and Communication Strategy

                            Abstract:牛牛游戏厅安卓,{原始关键词}Through literature and logic analysis methods, from image theory, culturology, and Wushu related theories, taking Wushu images as the research object, combing the core elements and differentiated characteristics of Wushu images, and positioning the Wushu image on this basis. A communication strategy is proposed to provide ideas for the dissemination of Wushu. The study believes that the Wushu image should be multi-dimensionally shaped around historical images, cultural images, arts and crafts images, artistic images, sports images, and Wushu people. At the same time, it will be disseminated through strategies such as new media communication, film and television communication, performance communication, event communication, event marketing, and external communication.

                            Keyword:牛牛游戏厅安卓,{原始关键词}Wushu; Wushu image; communication of Martial art; Wushu history;

                          牛牛游戏厅安卓,{原始关键词}   ZAIQUANQIUHUASHIDAIBEIJINGXIA,XINGXIANGDESUZAOYOUWEIZHONGYAO。ZHONGGUOGUOJIAXINGXIANGJINGLILECONGJINDAISHIDE“DONGFANGSHUISHI”DAO“DIKANGWAIQIANG”,CONG“FENGJIANLUOHOU”DAO“KEXUEQIUXIN”,CONG“GEMINGJINBU”DAO“MINZUDULI”DELISHIBIANQIAN。HUIGUZHONGHUARENMINGONGHEGUOCHENGLIQISHIZHOUNIANYILAI,ZHONGGUODAGUOXINGXIANGJUEQI,CHENGWEIHEXIE、WENMING、FUZEDEDONGFANGDAGUO。FAZHANQILAIDEZHONGGUOXUYAOGENGHAOXIANGSHIJIEZHANSHIZIJI,JUBIANDESHIJIEKEWANGGENGHAOLEJIEZHONGGUO。WUSHUSHIZHONGGUOGUOJIAXINGXIANGDEZHONGYAOZUCHENGBUFEN,SHIZHONGWAIKUAWENHUAJIAOLIUDEZHONGYAOQIAOLIANG。[1,1]ZAIWENHUAJIAOLIUZHONG,ZUOWEIDIANXINGDEZHONGGUOFUHAODEWUSHUCHENGDANLEZHONGGUOGUOJIAXINGXIANGZAISHIJIEZHANXIANDEZHONGYAOSHIMING,WUSHUXINGXIANGSUZAOYUCHUANBOSHIWUSHUZAIXINSHIDAIDEPOQIERENWU。

                          牛牛游戏厅安卓,{原始关键词}   WUSHUXINGXIANGDESUZAOYUCHUANBOXUYAOCONGWUSHUJIBENLILUNCHUFA,CONGWUSHUFAZHANGUIHUA、JIAZHIQUXIANG、SHEHUIGONGNENG、ZHENGTICHUANBODENGDUOFANGMIANQUSUZAOWUSHUXINGXIANGKUANGJIA。RUHESHULIWUSHUXINGXIANG,RUHEKAIZHANWUSHUXINGXIANGDECHUANBO,ZHANSHIWUSHUXINGXIANG,SHIYIGEZHIDEYANJIUDEWENTI。BENYANJIUJIANGTANTAOWUSHUXINGXIANGDESUZAOSILUHECHUANBOCELVE。

                            1、武术形象概念

                            RONGRUZHONGGUOCHUANTONGSIXIANGDEWUSHUZAIMANZHANGDELISHIZHANGHEZHONGZHANXIANLEZHONGHUAWENMINGDEZHIHUI,QIGAOYUTIYU,SHUYUWENHUA。YAOSHENKELIJIE“WUSHUXINGXIANG”,BIXULEJIE“XINGXIANG”ZHEIYIZHONGYAOGAINIAN。“XINGXIANG”YICIZAIZHUBUSHEHUIHUADEGUOCHENGZHONG,YEZHUJIANZAIGAIBIAN、SHENHUAHEFAZHAN。GENJUXINGXIANGXUELILUN,RENSHIXINGXIANGDEQUEDINGZHEHEPINGDINGZHE,JIUZUOWEIZHUTIDERENHEZUOWEIKETIDESHIWUERYAN,XINGXIANGSHIRENMENZAIYIDINGTIAOJIANXIADUITARENHUOSHIWUYOUQINEIZAITEDIANSUOJUEDINGDEWAIZAIBIAOXIANDEZONGTIYINXIANGHEPINGJIA。[2,2]ZAICHUANBOXUEZHONG,XINGXIANGSHIWUZHIYUNDONGGUOCHENGZHONGCHANSHENGDEXINXIBEIRENNAOYINGXIANGHOUZAITEDINGTIAOJIANXIATONGGUOTEDINGMEIJIEDESHUCHU。[3,3]XINGXIANGSHENGCHENGHOU,YOUYUQIGEZHONGYINGXIANGFANGSHIYUMEIJIEDOUYOURENYUMEIJIEDECANYU,JUYOUKEKONGXING。

                            “WUSHUXINGXIANG”,SHIYIGEDONGTAIDELISHIDEGAINIAN。RENMENDUIBUTONGSHIQI“WUSHU”BENSHENDECUNZAIXINGZHIDEJIAZHIPANDUANSUIZHEZHUGUANCUNZAISHISHIHEKEGUANGANZHIDENGYINSUBUDUANFASHENGBIANQIAN。WOMENKEYICONGXINGXIANGXUEHECHUANBOXUEJIAODUDUI“WUSHUXINGXIANG”JINXINGLUOJISIKAO。XINGXIANGJUYOUZHUTIXINGHEKETIXING,“WUSHUXINGXIANG”DEZHUTIXINGYOUWUSHUZISHENDENEIZAIXINGZHIGOUCHENG。“WUSHUXINGXIANG”DEKETIXINGZAIYURENMENDUIYUWUSHUDEZONGTIYINXIANG,SHIDUIWUSHUJIAZHIDEPANDUAN,CHANGCHANGSHOUDAOBUTONGKEGUANYINSUDEYINGXIANG。XINGXIANGKEGUANXINGDEGANSHOUZHESHISHOUZHONG,SHOUZHONGBENSHENZUOWEICHUANBOMEIJIE,CHUANBOZHESHIWUDEXINGXIANG,“WUSHUXINGXIANG”JIUSHIXINXICHUANDIGUOCHENGDECHANWU。

                          牛牛游戏厅安卓,{原始关键词}   YOUYU“WUSHUXINGXIANG”DEFUZAXING,XUESHUJIEMEIYOUTONGYIDEDINGYI。YOUXUEZHERENWEI,WUSHUXINGXIANGSHIZHIZUOWEIYIZHONGWENHUAXINGTAIDEZHONGGUOWUSHUZAICHUANBOGUOCHENGZHONG,XINGCHENGDESHEHUIGETI、QUNTI、MINZUDUIZHONGGUOWUSHUDEXIANGXIANGERWANCHENGDEYIZHONGBIAOYISHIJIAN。[4]BIAOYISHIJIANSHIJIYUXINGXIANGXUELILUNXIADUIDUIXIANGDEXIANGXIANG,SHIYIYIDESHENGCHANHEJIAOHUAN、JIYUYUHUODEDEHUODONG。[5]WOMENBUNENGHULVEXINGXIANGDEZHUTIXING,CHUXIANGXIANGZHIWAIDEBIAOYISHIJIAN,HAIYOUDUIYUDUIXIANGKEGUANFANYINGDEXINGXIANG。WUSHUXINGXIANGJIYOUZHUTIDEKEGUANCUNZAIXING,YOUYOUXINGDEWUZHIHEKEGUANCUNZAIXIANXIANGZUCHENG,YOUYOUKETIDEYINGXIANGYINSU,JIXIANGXIANGZHONGDEBIAOYISHIJIAN,ERZHEXIANGFUXIANGCHENG。YOUCI,WOMENKEYIRENWEIWUSHUXINGXIANGSHISHEHUIDUIWUSHUDEKEGUANRENSHIHEBIAOYISHIJIAN。

                            2、武术形象相关研究

                            YOUGUAN“WUSHUXINGXIANG”DEYANJIUZHUYAOFENWEILIANGDALEI:DIYILEISHIDUI“WUSHUXINGXIANG”DEJICHUXINGLILUNYANJIU,YIZHONGGUOWUSHUXINGXIANGJIANGOUDEJIBENLILUNWEIYANJIUDUIXIANG,XITONGQUANSHIWUSHUXINGXIANGDEGAINIAN、BENZHI、CUNZAIXINGTAI、FUZAXINGDEYUANYINYIJIJIAZHI。YIXINGXIANGXUEYANJIUSHIYUWEISHIJIAODUICHUANTONGWUSHUJINXINGJIEXI,FENXICHUANTONGWUSHUDETAOHUANEIRONGJITEZHENG[6],QUELICHUANTONGWUSHUXINGXIANGXUEYANJIUDEBIANJIEHEQIERUDIANDENG。DIERLEISHIYOUGUAN“WUSHUXINGXIANG”JIESHIYANJIU,QIZHONGBAOKUO“WUSHUWENHUAXINGXIANG”[7]“WUSHUMINZUXINGXIANG”“WUSHU‘ZOUCHUQU’XINGXIANG”[8]“WUSHUYINMUXINGXIANG”[9]“WUSHUFUMIANXINGXIANG”[10]DENG。ZHEILIANGLEIYANJIUDOUCONGBUTONGJIAODUTANTAOLEWUSHUXINGXIANGDEZHONGYAOXING。

                            3、武术形象的定位思考

                          牛牛游戏厅安卓,{原始关键词}   WUSHUBENSHENNEIRONGFENGFU,TIXIPANGDA。RENMENDUIYUWUSHURENSHIHEGANSHOUSHI“WUSHUXINGXIANG”XINGCHENGDEJICHU,BUTONGDERENDUIWUSHUXINGXIANGYEYOUBUTONGDELIJIE。LIRUWUSHUGUANLIZHE、TIYUGONGZUOZHE、XUEXIAOXUESHENG、SHEHUIQITAXINGYEGONGMIN、GUONEIWAIMEITI、WAIGUOYOURENDENGBUTONGQUNTIDUIWUSHUXINGXIANGDEPINGJIAHEJIANYIHUIYOUSUOBUTONG。XINGXIANGDINGWEISHIWUSHUXINGXIANGSUZAOZHONGDEGUANJIAN,WUSHUXINGXIANGDEDINGWEIYAOCONGZHENGTICHUFA,JIYUWUSHUFAZHANDEGUIHUA、JIAZHIQUXIANGHESHEHUIGONGNENGGOUSI。ZAI“DAWUSHUGUAN”SHIYUXIA,DANGDAIWUSHUFAZHAN,JUYOUWENHUA、YISHU、JIAOYU、CHANYEDENGDUOZHONGSHUXING,JIAZHIQUXIANGYOUJIJIZIWEI、JINGJIJIANSHEN、SHENMEIYULEDENGDUOYUANHUAQUSHI,SHEHUIGONGNENGYOUJIANSHEN、FANGSHEN、XIUSHEN、JIAOHUADENG。JINGUANWUSHUGONGNENGJIAZHIDUOYUANHUA,DANWUSHUXINGXIANGDINGWEIBUNENGBAOLUOWANXIANG,YINGZHUAZHUQIHEXIN。CONGGUOJIAXINGXIANGSHIJIAOLAIKAN,ZHONGGUOGUOJIAXINGXIANGDEDINGWEISHI“HEXIE”,MEILIZHONGGUO,HEXIEGONGSHENG,“HEXIE”JIZHONGTIXIANLERENMENDEYUANWANG。WUSHUXINGXIANGZUOWEIGUOJIAXINGXIANGDEZHONGYAOZUCHENGBUFEN,YINGGAIFANYINGHEXIEZHONGGUODEXINGXIANG,YIHEXIEJINXINGDINGWEI。LIRUTAIJIQUANSHIHEXIEWENHUADEDIANFAN,JUYOUGAODURENKEDEBIAOSHIDU,YIJINGCHENGWEIGUONEIWAIYIZHONGBIAOSHIXINGDEWENHUAFUHAO,QIZHONG“TIANRENHEYI”DESIXIANGDAIBIAOZHEZHONGGUOHEXIEWENHUA,SHICHUANBOHEXIESIXIANGDEWENHUAZAITI,QIXUSHIFENMING、DONGJINGXIANGSUI、GANGROUBINGJIDEBIANZHENGGUANXI,DUIZHONGGUOHEXIEWENHUAJINXINGLEWANMEIDECHANSHI。[11]TAIJIQUANDUOMENPAIGONGTONGFAZHANSHIHEXIELINIANZUIHAODETIXIAN,“LIGENTAIJI,QUANCHUANBAFANG。[12]JILIBINGJIN,LIJIXIANGZHANG”,QICHUANBOYUSHEHUIZHUANXINGTONGBU,JINGENSHIDAIFAZHAN,WEIQITAQUANZHONGZUOCHULEBIAOLV,DUIWUSHUXINGXIANGDINGWEIYOUQICHENGZAIDEXIANGZHENGYIYI。

                          武术

                          配图 武术

                            4、武术形象的塑造

                            WUSHUXINGXIANGDESUZAOYINGWEIRAOWUSHUXINGXIANGDEHEXIEDINGWEI,QIANGDIAOWUSHUFAZHANYAOSU,SUZAOXINGCHENGZHENGQUEDE、DUTEDE、QUANMIANDEWUSHUXINGXIANG。BENWENTANTAOWUSHUXINGXIANGDELIUGEWEIDU,JI“LISHIXINGXIANG”“WENHUAXINGXIANG”“JIJIXINGXIANG”“YISHUXINGXIANG”“TIYUXINGXIANG”“WUSHURENXINGXIANG”.

                            4.1 历史形象

                          牛牛游戏厅安卓,{原始关键词}   WUSHULISHIXINGXIANGCHENGZAIZHEWUSHUFAZHANYUBIANGE,WUSHUDEMINGCHENGGUDAIYOUSHICHENGWEI“QUANYONG”,CHUNQIUCHENG“WUYI”,ZHANGUOCHENG“JIJI”,HANCHENG“JIQIAO”,MINGQINGCHENG“JIYI”YICHENG“JIYONG”,MINGUOCHUQICHENG“WUSHU”HE“GUOJI”,ZAIMINGUOSHILIUNIANZHIHOU,SHICHENG“GUOSHU”[13],XIANJINCHENG“WUSHU”.MINGCHENGDELIUBIANTIXIANLEWUSHULISHIXINGXIANGZAIBUTONGSHIQIDEZHIHUIHELILIANG。GUDAISHISHUZHONGJILULEYOUGUANDEWUSHUGUSHI,SHIDANGSHIWUSHUZAISHEHUIZHONGDECUNZAIXINGTAI,ZAIJINRI,GUOQUDEWUSHUYICHENGWEIWOMENNAOHAIZHONGDELISHI。CONGJINDAILISHILAIKAN,MINGUOSHIQIZHONGYANGGUOSHUGUANDECHENGLI,YIJINGCHENGWEIWUSHULISHIXINGXIANGBUKEMOMIEDEYIBUFEN。TANINGJUZHEWUSHULISHISHIQIDE“BAOJIAWEIGUO”“WUQUANWUYONGWEILUANJIE”“QIANGSHENJIANTI”DEZERENHEYIWU,NINGJIERENMENDUIWUSHUDERENSHIHEGANSHOU,JIDIANLEDANGSHIZHONGHUAMINZUDEJINGSHENZHUIQIU。GUOQUJISHILISHI,WUSHUMEIYICIJINBUFAZHAN,DOULIBUKAIDUILISHIXINGXIANGDEHUIGU,SHENKERENSHIWUSHULISHIXINGXIANGJIAZHI,SUZAOWUSHUYUANYUANLIUZHANGDELISHIXINGXIANG。

                            4.2 文化形象

                            WUSHUWENHUAXINGXIANGSHIRENMENDUIWUSHUYUZHONGGUOCHUANTONGWENHUAXIANGRONGXIANGHEDERENSHI。WUSHUMENPAI、ZHIDU、WUSHUBAISHI、XUEYI,WUSHUCHUANCHENG、WUDEYAOQIU,DOUTIXIANZHEWUSHUDEWENHUAXINGXIANGZAISHEHUISHIJIANZHONGDEJIAZHI。WUSHUWENHUAXINGXIANG,SHIWUSHURENWENJINGSHENDEWAIZAIBIAOXIANXINGSHI,JIDIANZHEWUSHUDESHANGWUJINGSHENHEWENHUAZHUIQIU,TIXIANZHEWUSHUWENHUADUOYANGXINGDEMEILI。WULUNSHIZUOWEISHANGWUJINGSHENZHIYUAN,HAISHIBIAODADUIWUSHUDEJINGSHENZHUIQIU,YIHUOSHITIXIANWUSHUWENHUADUTEGEXING,WENHUAXINGXIANGDESUZAODOUZHIGUANZHONGYAO。SUZAOWUSHUWENHUAXINGXIANGYOULIYUJINYIBUXIAOCHURENMENDUIWUSHUDEWUDU,ZENGQIANGWUSHUDERENTONG,TISHENGWUSHUDEWENHUAJINGZHENGLI。

                            4.3 技击形象

                            WUSHUJIJIXINGXIANGSHIRENMENDUIWUSHUNENG“DA”DEKEGUANRENSHI。ZHEIZHONGRENSHIDADUOLAIYUANYUWUXIAXIAOSHUOHUOZHEWUXIADIANYING,XIAOSHUOZHONGDEXUSHIMIAOXIESHIWUSHUDEJIJIXINGXIANGXUANXUHUA,DIANYINGZHONGDEJINGTOULINGWUSHUDEJIJIXINGXIANGFANGDAHUA,DOUCUNZAIZHEYINMANZUGUANZHONGXUQIUERYIXIANGDEJIADEJIJIXINGXIANG,BUTIEHESHIJI,SHIRENMENDUIWUSHUDEJIJIXINGXIANGXINGCHENGRENZHISHANGDEPIANCHA。ZAIDANGDAISHEHUIFAZHAN,ZAIMANZURENMENXUQIUDETONGSHI,YINGGAISUZAOZHENGQUEDEWUSHUJIJIXINGXIANG,SHIRENMENDUIWUSHUYOUZHENGQUEDERENSHI,JIUZHENGRENZHISHANGDEPIANCHA,SUZAOWUSHUZHENSHIDEJIJIXINGXIANG。

                            4.4 艺术形象

                          牛牛游戏厅安卓,{原始关键词}   WUSHUYISHUXINGXIANGSHIWUSHUYISHUHUACHENGXIANCHUDEXINGXIANG,WUSHUYISHUXINGXIANGMANZULERENMENDUIWUSHUDESHIJUEXUQIU。TONGGUOYINGSHIJU、WUTAIJUDENGMEIJIEFANGSHI,WUWU、TAOLUDENGBIAOYANXINGSHI,SHIXINSHANGZHEDUIWUSHUCHANSHENGFENGFUDEMEIXUELIANXIANGHEXINLIGANSHOU,MANZURENMENDUIWUSHUDEQIDAIHEHUANXIANG。YINGSHIJUZHONGDEWUSHUCHENGXIANLEMEIXUEHUA、SHIYIHUA、BAOLIMEIXUEHUADEYISHUXINGXIANG,WUTAIJUCHENGXIANLEWUSHUDE“XING”“YI”DEYISHUBIAODA。QIZHONGWUWUTONGGUOZHITIDEBIAODAZHANXIANWUSHUYUYISHUDERONGHE,TAOLUBIAOYANJIANGJIJILIXIANGHUADEWUSHUJINYIBUJINXINGLEYISHUXINGXIANGDEZHANSHI。SUZAOWUSHUYISHUXINGXIANGMANZULEDAZHONGDESHENMEIQINGQU,WEIWUSHUTIGONGLEGENGDUODEYUANSUHEFAZHANKONGJIAN。

                            4.5 体育形象

                          牛牛游戏厅安卓,{原始关键词}   WUSHUDETIYUXINGXIANG,BIAOXIANYUXUEXIAOJIAOYU、TIYUJINGSAI、DAZHONGJIANSHENZHIZHONG。XUEXIAOJIAOYUZHONGDEWUSHUYI“XIAOBENKECHENG”HUOTIYUKEDEXINGSHIRANGXUESHENGLEJIEWUSHU,TONGGUOSHANGWUSHUKESHIXUESHENGSHENTISUZHIDEDAODUANLIAN,YIDADAOQIANGJIANXUESHENGTIPO,ZENGQIANGXUESHENGTIZHIDEMUDE。TONGSHI,YOUDUIXUESHENGLIYIDAODEJINXINGPEIYANG,JIAQIANGXUESHENGLIYIGUIFAN,ZAIZENGQIANGTIZHIDETONGSHI,HONGYANGAIGUOZHUYIJINGSHEN,CHUANBOMINZUWENHUA。ZAITIYUJINGSAIZHIZHONG,JINGJIWUSHUDEBISAIZHANXIANLEWUSHU“GAO、NAN、MEI、XIN、QI、WEN、LING、QUAN、BIAN”DETIYUXINGXIANG,WUSHUZUOWEITIYUXIANGMUYEZHUIQIU“GENGKUAI、GENGGAO、GENGQIANG”DERENWENAOYUNJINGSHEN,TONGGUOWUSHUSUZAOJIANKANGTIPOHEWANMEIRENGE。ZAIDAZHONGJIANSHENZHONG,WUSHUSHIRENMENZHUIQIUGENGHAODEJIANKANGFANGSHIDESUQIU,QITIYUXINGXIANGBIAOXIANWEITONGGUOLIANXIWUSHU,DIAOLISHENXIN,CUJINSHENTIJIANKANG。DANGJIN,WOGUOZHENGZAIXIANGTIYUQIANGGUODEDAOLUSHANGMAIJIN,SUZAOWUSHUZAIXUEXIAOJIAOYU、TIYUJINGSAI、DAZHONGJIANSHENZHONGDETIYUXINGXIANGDUITIYUQIANGGUOJIANSHEJUYOUJIJIYIYI。

                            4.6 武术人形象

                          牛牛游戏厅安卓,{原始关键词}   RENSHIXINGXIANGDEQUEDINGZHEHEPINGDINGZHE,WUSHURENXINGXIANGZHIGUANZHANXIANLEWUSHUDUIRENDEZHIJIEYINGXIANG。ZHONGGUOWUSHUJIUDUANWUBINXIANSHENGRENWEIWUSHURENYINGGAIYOUWUSHUJINGSHEN,JIANGCHENGXIN,YANCHUBIXING;ZUOSHIYAORENZHENFUZE,ZHIMIANMIANDUIKUNNAN;YAOJIANGYIQI,JIANYIYONGWEI;XILIANWUSHUYAODADAOQIANGSHENJIANTI、FANGSHENZIWEIDEYAOQIU。[14]XILIANWUSHU,YANJIUWUSHU,CHUANBOWUSHUDERENDOUZAIWUSHURENDEFANCHOUZHINEI。CHENWANGTING、CHANGNAIZHOU、YANGLUSHAN、SUNLUTANG、SHANGYUNXIANG、HUOYUANJIA、WANGZIPING、MAFENGTU、CAILONGYUNDENGWUSHUDAJIA,ZAIWUGONGZAOYI、WUDEXIUWEI、WULINSHENGWANG、WUSHUFAZHAN、WUSHUJICHULILUNDOUYOUHENDADEGONGXIAN,DAIBIAOZHEWUSHURENDEXINGXIANG。DANGJIN,MEIGEXILIAN、YANJIUWUSHUDERENDAIBIAOZHEWUSHUDEXINGXIANG,SHIWUSHUXINGXIANGDEDAIYANREN。SUZAOWUSHURENWENWUJIANBEI,DEYIJIANXIUDEXINGXIANG,SHIWUSHUDEYICHUANBODEBIRANYAOQIU。

                            5、武术形象传播策略

                            WUSHUYIHEYANGDEXINGXIANGCHUXIANYUSHIJIEDUOYUANWENHUAZHIZHONG,HUOZHESHUOWUSHUJIRENMENLIUXIASHENMEXINGXIANG,BUJINJINQUJUEYUWUSHUDEZIWOBIAOXIAN,GENGQUJUEYUWUSHURUHECHUANBOYIJIZAICHUANBOZHONGJIEDUHEPINGJIA。MEIJIECHUANBODEJUXIAN、PIANPOHUIZAOCHENGWUDUWUJIE,DAOZHIWUSHUXINGXIANGJIANGOUCUOWU,JIANGDIWUSHURENTONGDUHEYINGXIANGLI。CHUANBODEGUOCHENGSHIWUSHUXINGXIANGDEWAIBUSUZAOGUOCHENG,SHIYINGXIANGWUSHUXINGXIANGSUZAODEZHONGYAOYINSU,ZHIYOUTONGGUOCHUANBO,WOMENCAINENGJIANGWUSHUXINGXIANGZHANXIANZAISHOUZHONGQUNTIZHIZHONG。

                            5.1 新媒体传播

                            JUYOUSHUZIHUADUOMEITISHISHIXINGHEJIAOHUXINGDEXINMEITIDECHUXIAN,GAIBIANLERENMENJIESHOUXINXI、CHUANBOXINXIDEFANGSHIYIJIRENMENDUIZHOUWEIXIANSHISHEHUIDECANYUCHENGDU。[15]SUIZHEXINXIJISHUDEBUDUANFAZHAN,XINMEITIYUELAIYUESHOUDAORENMENDEGUANZHU,CHENGWEIRENMENSHENGHUOFANGSHIBUKEQUESHAODEXINXIMEIJIE。YUBAOZHI、ZAZHI、GUANGBODENGCHUANTONGMEITIERYAN,XINMEITISHILIYONGSHUZIJISHU,WANGLUOJISHU,YIDONGJISHU,TONGGUOHULIANWANG,WUXIANTONGXINWANG,YOUXIANWANGLUODENGQUDAO,LIYONGDIANNAO、SHOUJI、SHUZIDIANSHIJIDENGZHONGDUAN,XIANGYONGHUTIGONGXINXIHEYULEDECHUANBOXINGTAIHEMEIJIEXINGTAI。[16]ZAIWUSHUXINGXIANGCHUANBOHUODONGZHONG,XINMEITIFAHUIZHEDUTEDEYOUSHI。TONGGUOCONGTAISHIJI、BIJIBENDAOPINGBANDIANNAODENGSHUZIHUAZHONGDUAN,LIYONGWEIBO、WEIXIN、BOKE、DUANSHIPINDENGYINGYONGRUANJIAN,KELIYONGWEIXINPENGYOUQUAN、GONGZHONGHAODENGGONGNENGZHENGLIWUSHUXINXIZILIAOZUOGENGHAODETUIGUANG,HAIKEYIJIANGTUIGUANGWUSHUXINGXIANGDESHIPINZILIAOBIANCHENGWEISHIPIN,TONGGUOWANGLUOPINGTAIGUANGFANCHUANBO,SHIPINKEYIZAIDUANSHIJIANNEI,WEISHOUZHONGZHANSHIDALIANGDENEIRONG,RANGSHOUZHONGQUANMIANLEJIEXINXI。

                            5.2 影视传播

                            YINGSHICHUANBOSHIYIZHONGWENHUADEGONGXIANGYUXINYANGDETIYAN。[17]YINGSHILIYONGQIQIANGDADESHOUZHONGQUNTIJIQIQUNTIYINGXIANGLI,TONGGUOYIXILIEYINGXIANGBIAODA,YINQIGUANZHONGGONGMING。ZAIZHONGGUOYINGSHIZUOPINZHONG,WUSHUYINGSHIJUYOUJUZUQINGZHONGDEDIWEI,ZI20SHIJI70NIANDAIGONGFUYINGDILIXIAOLONGXIANQIQUANQIUGONGFUDIANYINGRE,CHENGLONG、LILIANJIEZHUYANDEWUSHUDIANYINGGENGSHIJIAYUHUXIAO,《WOHUZANGLONG》《GONGFUXIONGMAO》DENGYINGSHIZUOPINDUIYUGUOWAIGUANZHONGJUYOUHENQIANGDEXIYINLI。DANDUIYUYOUGUAN“XUANXU”“DIJI”DEWUSHUYINGSHIZUOPIN,WOMENYINGDANGJUJUE,ZHIZUOYOUGUANWUSHULISHIRENWU、LISHIGUSHI,BIAODAWUSHUWENHUA、JINGSHENNEIHANDEYOUXIUZUOPIN,TONGGUOYINGSHICHUANBO,CHUANBOWUSHUZHENGTIXINGXIANG。

                            5.3 表演传播

                          牛牛游戏厅安卓,{原始关键词}   WUSHUBIAOYANSHIWUSHUXINGXIANGCHUANBODEYOUXIAOTUJING,WUSHUBIAOYANYOUTAOLUBIAOYAN、GONGFUJU、WUWUDENGDUOZHONGXINGSHI,QIZHONGZHANSHIWUSHUJIYIWEIZHU,GUANCHUANGUSHIQINGJIEDE“GONGFUJU”BIAOYANXINGSHIKUOKUANLEWUSHUDECHUANBOQUDAO,《SHAOLINXIONGFENG--HUIGUANGDEGUSHI》《SHAOLINWUHUN》《GONGFUCHUANQI》DENGZHONGDUOWUTAIGONGFUJUZHANXIANLEWUSHUDEWENHUA、YISHUXINGXIANG。WUTAIBIAOYANZHONGDE“WUWU”BIAOYANXINGSHIYISHENTIWEIZAITI,YIJUYOUJIJIXING、GEDOUMUDEWEIDONGZUOYUANSU,CHUANBIANERCHENG。QIDONGZUOYUANSURONGHEWUDAO、ZAJIDENG,TONGGUODUTEDEYISHUGOUSI,WEIWUSHUYISHUXINGXIANGTIGONGLEFENGFUDENEIRONG。ZAIWUSHUBIAOYANZHONG,KEYIRONGRUWUSHUWENHUATESE、LISHIGUSHI,TUOZHANWUSHUBIAOYANDECHUANGBIANSILU,CHENGXIANWUSHUZHENGTIXINGXIANGJINXINGYOUXIAOCHUANBO。

                            5.4 武术赛事传播

                            WUSHUSAISHISHIWUSHUXINGXIANGCHUANBOBUKEHUOQUEDEYIBUFEN。CONGWUSHUSAISHIWENHUABENZHIERYAN,YOU“JINGJIWUSHUTIZHINEISAISHI”“CHUANTONGWUSHUSHEHUIHUASAISHI”HE“DUIKANGLEISHANGYEHUASAISHI”.[18]JINGJIWUSHUTIZHINEISAISHISHIWOGUOGUOJIATIYUZONGJUZHUGUANDEYOUJIHUADEBISAI,WUSHUYUNDONGYUANDEYUNDONGJISHUSHUIPINGCHONGFENCHUANBOWUSHUDE“GAO、NAN、MEI、XIN、QI、WEN、LING、QUAN、BIAN”TIYUXINGXIANG;CHUANTONGWUSHUSHEHUIHUASAISHISHIJIEQINGSHIDEJIHUI,SHEHUIQUNZHONGCANYUCHENGDUGAO,JINGSAIYUBIAOYANXIANGHUZHANSHI,ZAIDANGDIHUIYOUJIDADESHEHUIYINGXIANGHEGUANZHUDU,SHIWUSHUXINGXIANGCHUANBODEZHONGYAOCHUANGKOU;“DUIKANGLEISHANGYEHUASAISHI”SHOUZHONGMIANGUANG,GUANZHONGCHULEGANSHOUCIJIDEBISAIQIFENWAI,HAIKEGANSHOUWUSHUDEJIFATIXI,DUIWUSHUDUIKANGBENZHIYOUSUOLEJIE,YOULIYUWUSHUXINGXIANGXUANCHUAN。

                            5.5 活动营销

                            HUODONGYINGXIAOSHIGONGGUANCHUANBOYUSHICHANGTUIGUANGDEYIZHONGSHOUDUAN,TONGGUOCEHUA、ZUZHIYIXIENENGGOUCHANSHENGSHEHUIYINGXIANG、XIYINYANQIUDEDAXINGHUODONGWUSHUHUODONG,KEYIXIYINRENMENDEZHUYILI,JIGENGDUODERENTIGONGCANYUWUSHUDEPINGTAI。

                            KEJUBANWUMENJIANDAZHONGTIYANCANYULEIDEWUSHUCHUANGYIHEQUWEIHUODONG,DUICANYUZHEYOUSHIJIJIAZHI,KELIYONGJIANGJIN、SHIWUJIANGLI,SHIXIANDAZHONGZUIDAHUACANYUDEKENENGXING。TONGGUOHUODONGDEJUBANBUJINKEYIKAIFAWUSHUSHANGYEJIAZHI,HAINENGYINQISHEHUIDUIWUSHUDEXINGQUHEGUANZHU,YIDADAOSHULIWUSHUXINGXIANGDEMUDE。

                          牛牛游戏厅安卓,{原始关键词}   5.6 DUIWAIJIAOLIU

                            ZAIWUSHUDUIWAICHUANBOZHONG,JIAOLIUSHIZHONGZHONGZHIZHONG。WUSHUZAIHAIWAISHIZHONGGUOWENHUADUIWAICHUANBODELIANGHAOZAITI,YOUZHESHENHOUDEQUNZHONGJICHUHEYINGXIANGLI,ZAISHIJIEGEDIYOUHENDUODUIZHONGGUODERENSHIJIUSHICONG“GONGFU”KAISHIDE,ZAIGUOJICHUANBOWUSHUXINGXIANG,YAOCONGXIAOZHONGHUAKAISHI,TONGGUOFANYIWUSHUWENXIAN、WUXIAXIAOSHUOJINXINGWENHUASHURU,YINGHEGUOWAIQUNZHONGXINLISUQIU,XUANCHUANRONGYIJIESHOUJUYOUXIYINLIDEWUSHUYINGSHIJU、WUXIADIANYING,KAIZHANWUSHU“WUTAIJU”“GONGFUJU”DENGBIAOYANHUODONG,CHONGFENLIYONGKONGZIXUEYUANKAIZHANZHUANMENWUSHUKE、JIANGZUO、TIYANHUODONG;HAIKEYUQITAGUOJIAJIAOYUJIGOU、SHEHUIJIAOYUJIGOULIANHETIGONGJIESHAOWUSHUXIANGGUANWENHUADEXINXI,ZAIGUOWAIJUXINGXIAOXINGWUSHUSAISHI、WUSHUHUODONGBINGJINXINGXUANCHUANDENG,WUSHUDUIWAIJIAOLIUDUITUIDONGWUSHUXINGXIANGZAIGUOWAIDECHUANBOYOUHENHAODECUJINZUOYONG。

                            6、结语

                            WUSHUXINGXIANGDESUZAOCONGWUSHUDEZHANGYUANFAZHANMUBIAOCHUFA,SHIWUSHUDANGDAIFAZHANZHONGBUQUESHAODEYIBUFEN,BINGQIEYINGGAIWEICIZHIDINGTUXIANWUSHUTESEBINGQIESHIKEXINGDEXINGXIANGSUZAOFANGAN。WUSHUXINGXIANGDESUZAOYINGWEIRAOWUSHUXINGXIANGDEHEXIEDINGWEIERJINXING,GENJUCHUANBOMUBIAODETEZHENG,CAIQUYOUZHENDUIXINGDECHUANBOFANGSHI,CHUANBOWUSHUXINGXIANG。SUZAOWUSHUXINGXIANG,XUYAOYIGEMANZHANGDEGUOCHENG,WEIJIAKUAIWUSHUXINGXIANGSUZAOYUCHUANBOTICHUYIXIAJIANYI:(1)GAODUZHONGSHIWUSHUXINGXIANGSUZAOYUCHUANBOXITONGGONGZUO,JIAQIANGDUICIGONGZUODEZHANGYUANGUIHUA;(2)JIANLIZHUANMENBUMENCEHUAYUTUIGUANGWUSHUXINGXIANG,CHONGFENLIYONGXINMEITIJINXINGCHUANBO,ZHANXIANZHENSHIDEWUSHUXINGXIANG;(3)JIAQIANGWUSHUYOUXIUYINGSHIZUOPINZHIZUO;(4)LIYONGZHONGYAOPINGTAI,ZHONGSHIWUSHUXINGXIANGDEBIAOYANCHUANBO,TIGAOWUSHUXINGXIANGDEMEIYUDU;(5)JIAQIANGGUONEIWUSHUSAISHIYUSHICHANGHUAJIEHECHENGDU,JIAQIANGSHEHUICANYUDU;(6)KAIZHANWUSHUHUODONGXUANCHUAN、WUSHUJIE、WUSHUZHANLANDENGYINGXIAOHUODONG;(7)PEIYANGWUSHUGUOJIJIAOLIURENCAI,TUOKUANWUSHUCHUANBODEGUOJIKONGJIAN。

                            CANKAOWENXIAN

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                            [2]秦启文。形象学导论[M].北京:社会科学文献出版社,2004:09.
                            [3]张毓强。国家形象刍议[J].现代传播,2002(02):27-31.
                            [4]李源,王岗。中国武术形象的概念内涵与价值阐释[J].成都体育学院学报,2014(04):28-33.
                            [5]李勇。形象:想象的表意实践--形象学中形象概念的内涵新探[J].天津社会科学,2012(04):91-96.
                            [6]胡娟,毛爱华,杜东照。形象、类型、原型:传统武术民族形象分析的三个层面[J].武汉体育学院学报,2015(09):57-63,68.
                            [7]吴松,王岗。建构文化形象:中国武术国际化传播中的立场[J].成都体育学院学报,2010(11):33-36.
                            [8]闫民。武术“走出去”的形象定位及哲学反思[J].上海体育学院学报,2015(01):62-66.
                            [9]梁勤超,李源,闫民。暴力审美:好莱坞功夫电影中的武术形象论析[J].山东体育学院学报,2015(06):48-52.
                            [10]李源,王岗,朱瑞琪。中国武术负面形象的形成原因及反思[J].北京体育大学学报,2013(09):33-40.
                            [1]王柏利。太极拳:一种标识性文化符号[J].西安体育学院学报,2014(01):70-74.
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                            [3]吴图南。国术概论[M].北京:中国书店,1984:01.
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                            [15]范红。国家形象的多维塑造与传播策略[J].清华大学学报(哲学社会科学版),2013(02):141-152,161.
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                            [17]张方敏。影视传播对现实的建构及其实现场域--以詹姆斯·凯瑞的传播仪式观为研究取向[J].当代传播,2014(02):29-30.
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