牛牛游戏厅安卓,{原始关键词}

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                          1. 当前位置: 代写一篇论文多少钱 > 体育论文 > 足球俱乐部的收益与运营形式探究

                            足球俱乐部的收益与运营形式探究

                            时间:2020-02-11 12:28作者:王奇
                            本文导读:这是一篇关于足球俱乐部的收益与运营形式探究的文章,足球俱乐部为运动员提供运动场地的同时,还应在运营过程中注重推出广告,以此宣传足球俱乐部,使越来越多的人了解足球俱乐部都有哪些运动场所。

                              摘    要: 足球俱乐部运营过程中需结合实际情况投入资金、支出经费,以控制成本,获取最佳经济效益。因此,要想提升足球俱乐部的经济效益和收入,必须先分析足球俱乐部的运营模式,深入分析后总结足球俱乐部运营期间的融资数额,并控制成本,重视应用品牌运营模式、投资运营模式、广告运营模式,通过运用多种有效、实用的运营模式和经营方式,扩大足球俱乐部的规模,使足球俱乐部在运营过程中获取更多的经济效益。

                              关键词:牛牛游戏厅安卓,{原始关键词} 足球俱乐部; 运营模式; 分析;

                              0、 引 言

                            牛牛游戏厅安卓,{原始关键词}   ZUQIUJULEBUWEIYUNDONGYUANTIGONGYUNDONGCHANGDIDETONGSHI,HAIYINGZAIYUNYINGGUOCHENGZHONGZHUZHONGTUICHUGUANGGAO,YICIXUANCHUANZUQIUJULEBU,SHIYUELAIYUEDUODERENLEJIEZUQIUJULEBUDOUYOUNAXIEYUNDONGCHANGSUO。CIWAI,ZUQIUJULEBUZAIFAZHANGUOCHENGZHONGXUYUNYONGPINPAIYUNYINGMOSHIHETOUZIMOSHI,TONGSHIYAOWANSHANZUQIUCHANGDIDEJICHUSHESHIYIJIYONGYUTOUZIHECHANCHUDEZHICHUZIJIN,CONGERZENGQIANGZUQIUJULEBUDEJINGZHENGLI、SHILI,BINGTUIDONGZUQIUJULEBUGENGHAOFAZHAN,TONGSHILUOSHIYOUXIAODEYUNYINGMOSHI,SHIZUQIUJULEBUGUIMOKUODA、XIAOYIFENGHOU。

                              1 、足球俱乐部的收益分类

                              1.1 、足球俱乐部运营收入

                            牛牛游戏厅安卓,{原始关键词}   XIANGXIFENXIZUQIUJULEBUYUNYINGSHOURU,ZONGJIEWEIYIXIAJIDIAN。DIYI,ZUQIUJULEBUZAIYUNYINGGUOCHENGZHONGSHOURUTUJINGBAOKUOMENPIAO、ZANZHU、BANLIHUIYUAN、GEZHONGSHANGPINDEXIAOSHOU,ZHEIXIETUJINGSHIZUQIUJULEBUDESHOURULAIYUAN,RUGUOZHEIXIESHOURUXIAOYUZHICHU,NEIMEJIUHUIZAOCHENGKUIBEN,ZHISHIZUQIUJULEBUCHUXIANJINGJIWEIJI,ZAICIZHONGQINGKUANGXIA,BIRANHUIYINGXIANGZUQIUJULEBUFAZHANHEYUNYING,YINCI,BIXUYOUGUDINGDESHOURU,HAIYINGDINGQIKAIZHANYOUHUIHUODONG、ZUQIUYUNDONGHUODONGYIJIJIAQIANGYUZANZHUSHANGDEHEZUO,CONGERZENGJIAJIBENSHOURU,WENDINGZUQIUJULEBUDEYUNYING,BINGZHUJIANTISHENGZUQIUJULEBUDESHOURU。DANGSHOURUWENDINGSHI,ZUQIUJULEBUDEYUANGONGSHOURUYEHUIZENGJIA,CUJINZUQIUJULEBUWENDINGZHANGJIUFAZHAN。DIER,JINGJISHOURUHAITIXIANZAIZUQIUJULEBUDEZIJINLAIYUAN,RUOZIJINLAIYUANQUDAOYOUXIAN,JIANJIEDIZUAIZUQIUJULEBUFAZHAN,YINER,XUTUOKUANZIJINLAIYUANQUDAO,TUOKUANGUOCHENGZHONGQIUJULEBUDETOUZIFANGZHUZHONGGUANLIZUQIUJULEBUDEMENPIAOXIAOSHOUQUDAO、GUANMINGQUAN、ZIJINYONGTU、ZUQIUCHANGDIDEZULIN、ZUQIUHUIYUANDEZHUANRANG、ZUQIUYUNDONGSHIPINDEZHUANBOQUAN,CONGERZAIGUANLIGUOCHENGZHONGJISHIFAXIANQINQUANXIANXIANG,JISHIWEIHUQUANYI,TONGSHIZAIGEGEFANGMIANTUOKUANZIJINLAIYUAN,QUEBAOZUQIUJULEBUZAIFAZHANDEGEGESHIQI,YOUCHONGZUDELIUDONGZIJINYONGYUZUQIUJULEBUDEYUNYINGHEYINGXIAO,YOUXIAOTIGAOZUQIUJULEBUYUNYINGDEWENDINGXING。

                              1.2、 足球俱乐部控制成本获取的收益

                              从足球俱乐部的发展进程分析,足球俱乐部发展缓慢的主要因素之一在于足球俱乐部在发展过程中和运营中忽视控制成本,导致成本不断增加,且收入较低,出现运营不稳定的情况,在此种情况下,直接降低足球俱乐部的经济效益,因此,足球俱乐部要想实现可持续发展目标,需要注意在发展过程中控制人工费、足球运动场地的维修费、广告宣传费、足球比赛支出的费用,从而在各个方面管控经营成本,避免出现成本增加的情况,当成本得以管控以后,确保各项支出在预算额度内不会出现费用超支的现象,保证足球俱乐部的经营成本和投入资金在规定额度内,以确定经营成本不超出预算。基于此,足球俱乐部在开展经营活动和足球运动活动中,能够有充足的流动资金和足够的费用用于支出工资、场地租赁费、广告费用,在各项费用规定的时间内支出,不仅稳定运营,同时也通过管控运营成本获取利益。
                             

                            足球俱乐部的收益与运营形式探究
                             

                              1.3、 足球俱乐部融资获取的收益

                            牛牛游戏厅安卓,{原始关键词}   ZUQIUJULEBUWEILEZENGJIASHOUYI,YINGZHUZHONGYUNYONGZHENGQUEDERONGZIFANGSHI,ZAISHIJIYUNYONGZHONGTONGGUOGUSHICHOUZIDEFANGSHICHOUJIZIJIN,HAIKEYITONGGUOCHUSHOUZHUANBOQUANRONGZIHELIANGDARONGZIFANGSHI,JIANGCHOUJIDEZIJINYONGYUZHICHUZUQIUJULEBUZAIYUNYINGGUOCHENGZHONGDEGEXIANGFEIYONG,BINGYONGYUKAIZHANJINGYINGHUODONG,SHIZUQIUJULEBUZAIFAZHANGUOCHENGZHONGYOUCHONGZUDELIUDONGZIJINYONGYUZHICHU,YICIFANGZHICHUXIANZIJINDUANQUEDEXIANXIANG,YINCI,YAOXIANGWENDINGZUQIUJULEBUYUNYING,XUYAOZHUYIYUNYONGLIANGDARONGZISHOUDUAN,YUNYONGGUOCHENGZHONGNENGGOUKUAISURONGZI,BINGHUODESHOUYI,TISHENGJINGJIXIAOYI,TONGSHIHAINENGQUEBAORONGZIGUOHOUZUQIUJULEBUWENDINGFAZHAN、WENDINGYUNYING,HUODEGENGDUODEJINGJIXIAOYI。CIWAI,ZUQIUJULEBUHAIKEYIYUZANZHUSHANGQIANDINGZHANGQIHEZUOHETONG,JINERZAIZHANGQIHEZUOZHONGTONGGUODUOZHONGTUJINGHEQUDAOHUODEZANZHUFEIYONG,YUNYONGZANZHUSHANGTIGONGDEZANZHUFEIWENDINGYUNYING,ZENGJIASHOURU,JIAQIANGYUZANZHUSHANGDEHEZUO。YINER,ZUQIUJULEBUTANSUOJINGYINGMOSHISHI,YIDINGYAOZHONGSHITONGGUOGUSHI、CHUSHOUZHUANBOQUANYIJIYUZANZHUSHANGHEZUOJINXINGRONGZI,YIDUOZHONGRONGZIFANGSHIHUODEZIJINHOU,JIANGZIJINYUNYONGYUZUQIUJULEBUDEGEZHONGYUNYINGHUODONGZHONG,TUIDONGJINGYINGHUODONGSHUNLIKAIZHAN,QIEHUODEJINGJIXIAOYIHESHOURU,TUIDONGZUQIUJULEBUFAZHAN,BAOZHENGZUQIUJULEBUYUNYINGWENDING。

                              2 、足球俱乐部的运营模式分析

                              2.1、 运用广告运营模式

                              ZUQIUJULEBUYUNYINGGUOCHENGZHONGCHULEGUANZHUJINGJIXIAOYIYIWAI,HAIYINGTISHENGZHIMINGDU,JIJITOURUZIJINSHEJIYUZUQIUYUNDONGXIANGGUANDEGUANGGAO,JIANGGUANGGAOYISHIPINDEXINGSHICHENGXIANCHULAI,YEKEYILIYONGWANGLUOPINGTAIZHANSHIZUQIUJULEBUDENEIBUHUANJING、TIYUYUNDONGQICAI,KUODAZUQIUJULEBUDEXUANCHUANFANWEI,SHIYUELAIYUEDUODERENLEJIEZUQIUYUNDONGDEYICHU,BINGTONGGUOLEJIEZUQIUJULEBUDEGUANGGAOGANSHOUZUQIUYUNDONGCHANGSUODEPANGDA,QIEYUNDONGHUANJINGFEICHANGWENXIN,YICIXIYINZUQIUYUNDONGAIHAOZHEQIANWANGZUQIUJULEBUGOUMAIMENPIAOHUOZHEBANLIHUIYUAN,CONGERZENGJIASHOURUHEBANLIHUIYUANDERENSHU,WENDINGZUQIUJULEBUYUNYING。YINCI,ZUQIUJULEBUYINGZAIGUANGGAOFANGMIANZENGJIAZHICHU,ZHEIXIANGZHICHUNENGGOUJIADAZUQIUJULEBUDEXUANCHUANLIDU,TONGSHIKUODAZUQIUJULEBUXUANCHUANFANWEI,JINERCUSHIGENGDUODEZUQIUYUNDONGAIHAOZHEQIANLAIYUNDONG,BIAOMINGZUQIUJULEBUYUANYIYONGGUANGGAOYUNYINGMOSHIWENDINGYUNYING,BINGQIETISHENGQILIRUNHEXIAOYI,YOUCIKEZHI,YUNYONGGUANGGAOYUNYINGMOSHIDEZHONGYAOXING。

                              2.2、 运用投资运营模式

                              ZUQIUJULEBUZAIYUNYONGTOUZIYUNYINGMOSHISHI,YINGZHUZHONGJIANGZIJINTOURUZUQIUCHANYEZHONG,ZHIDINGZIJINTOURUJIHUA,CONGERYIZHAOJIHUAZHICHUZIJINTOURUEDU,ZAIGUIDINGDEEDUNEIZHICHUZIJINYONGYUTOUZI,FANGZHICHUXIANZIJINZHOUZHUANBUKAIHUOZHEZIJINBUZUDEQINGKUANG,YINCI,ZUQIUJULEBUZAITOUZIZHIQIAN,BIXUXIANFENXIZUQIUCHANYEDEXIANZHUANG、GUDINGZICHAN、XIANYOUDEZIJIN、ZUQIUJULEBUFAZHANQIANJINGDENG,ZHIYOUCONGDUOGEFANGFAJINXINGSHENRUFENXIHOU,ZONGJIEDANGQIANTOURUDEZIJINHUODEKEGUANDESHOUYI,CAINENGJIANGZIJINTOURUZUQIUCHANYEZHONG;RUOJINGGUOFENXIMEIYOUFAXIANYINGLIDIAN,BINGLEJIEXIANYOUZIJINBUZU,CISHI,YINGXUANZEBUTOUZI,DENGDAIZUQIUJULEBUYUNYINGWENDINGHOU,ZAIYOUGUDINGZIJINHEGUDINGSHOURUDEJICHUSHANG,ZHAOZHUNYINGLIDIANZAIJINXINGTOUZI,JINERQUEBAOTOURUZIJINNENGGOUHUODESHOUYIYIJISHOUHUICHENGBEN,YOUXIAOFANGZHICHUXIANZIJINSUNSHICANZHONGDEXIANXIANG,SUOYISHUO,BUKEQINGYITOUZI,BIXUZAITOUZIZHIQIAN,XIANFENXITOURUZIJINHOUSHIFOUNENGGOUHUODESHOUYI,XIANGXIFENXIHOUZONGJIERENHETOUZIDOUCUNZAIYIDINGFENGXIAN,ZHEISHIYINGXUANZETOURUJIAOSHAODEZIJIN,BUKEJIANGQUANBUZIJINQUANBUYONGYUTOUZI,ZHIYOUZUODAOZHEIYIDIAN,CAINENGSHIZUQIUJULEBUZAITOUZIHOUHUODEKEGUANDESHOUYI。

                              2.3 、运用品牌运营模式

                              ZUQIUJULEBUYAOXIANGZENGQIANGJINGJISHILI、WENDINGYUNYING,BIXUZHONGSHIYUNYONGPINPAIYUNYINGMOSHI,CIZHONGYUNYINGMOSHIZHUYAOTIXIANZAIYUNYINGGUOCHENGZHONGYINGSHULIZIJIDEPINPAIXINGXIANG,HAIYINGTUICHUDUTEDEPINPAI,ZHEIYANGNENGGOUXIYINRENMENDEMUGUANG,BINGCUSHIZUQIUYUNDONGAIHAOZHEJIJIGUANZHUZUQIUJULEBUTUICHUDEPINPAI,CONGERHUODEGUANZHUHERENKE,YINCI,ZUQIUJULEBUZAISHIJIFAZHANGUOCHENGZHONGYINGYUYUNDONGPINPAIHEZUO,ZAIXIANGHUHEZUOZHONGTUICHUZUQIUYUNDONGJULEBUDEJINIANPIN、YUNDONGFU、ZUQIU,ZHEIXIEWUPINHEYIWUSHANGYOUMINGXIANDEBIAOSHIHESHANGBIAO,NENGGOUBIANSHICHUZHEIXIECHANPINCHUZIZUQIUJULEBU,CONGERTUICHUZUQIUJULEBUTEYOUDEBIAOSHIHELogo,YOUXIAOZENGQIANGZUQIUJULEBUDEPINPAIMEILI,BINGQIENENGGOUSHIYUELAIYUEDUODERENRENSHIHELEJIEZUQIUJULEBUDEPINPAI,YOUXIAOTISHENGZUQIUJULEBUDEZHIMINGDUHERENZHIDU。CHUCIZHIWAI,ZUQIUJULEBUHAIKEYIYUZHOUBIANDEJIUDIAN、TINGCHECHANG、SHANGCHANGHEZUO,ZAICIGUOCHENGZHONGHUXIANGTUICHUGEZIDEPINPAI,YICIHUXIANGYINGLI、HUXIANGDAXIANGPINPAI,JINERSHIXIANHEZUOSHUANGYINGDEMUBIAO。YOUCIKEZHI,ZUQIUJULEBUZAIYUNYONGPINPAIYUNYINGMOSHISHI,YINGZHUZHONGYUGEXINGGEYEHEZUO,XIANGHUHEZUOZHONGTUICHUGEZIDEPINPAI,TIGAOZUQIUJULEBUPINPAIDEZHIMINGDU,BINGJIANGZUQIUJULEBUDEPINPAIXUANCHUANDAOGEGELINGYU,YOUXIAOKUODAZUQIUJULEBUDEYINGXIAOFANWEIHEJINGYINGFANWEI,ZAIYIDINGCHENGDUSHANGTUIDONGZUQIUJULEBUKECHIXUFAZHAN,TISHENGQIJINGJIXIAOYI。

                              3 、结 语

                              ZUQIUJULEBUDESHOURUTUJINGBAOKUOKONGZHICHENGBEN、WENDINGYUNYING、YUNYONGZHENGQUEDERONGZIFANGSHI,CONGERDADAOYINGLIDEMUDE。TONGSHI,ZUQIUJULEBUYAOXIANGWENDINGYUNYING,YINGYUNYONGBUTONGDEYUNYINGMOSHI,YUNYINGGUOCHENGZHONGZHUYISHULIPINPAI、TUICHUGUANGGAO、JIADAZIJINTOURULIDU,BUJINTIGAOZIJINSHIYONGLV,TONGSHIYETONGGUOYUNYONGYOUXIAODEYUNYINGMOSHIWENDINGZUQIUJULEBUYUNYING,BINGTUIDONGZUQIUJULEBUWENDINGFAZHAN。

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                            牛牛游戏厅安卓,{原始关键词}   [9] 杨德晖.北京业余儿童足球俱乐部商业模式研究——以博凯中兴等俱乐部为例[D].北京:北京体育大学,2016

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