牛牛游戏厅安卓,{原始关键词}

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                              2. 当前位置: 代写一篇论文多少钱 > 英语论文 > “意美”、“音美”和“形美”下的公示语翻译

                                “意美”、“音美”和“形美”下的公示语翻译

                                时间:2020-04-16 17:09作者:尹晓丹 徐志凤
                                本文导读:这是一篇关于“意美”、“音美”和“形美”下的公示语翻译的文章,中国对外开放政策不断深化,越来越多的学者致力于公示语的研究,尤其是在公示语的错误翻译及应对策略方面。但是他们忽略了公示语翻译中的美学效果。

                                  摘    要: 公示语是将中国展示给世界的窗口,其翻译质量的好坏会直接影响到国家形象。在国内,我们随处可见各式各样的公示语,但其翻译质量参差不齐。前人针对公示语做了大量的研究,他们多从公示语的常见错误及解决策略等方面出发,却忽视了公示语的美学价值。所以,国内单单从“公示语翻译之美”着手的文章甚少。但作者认为,公示语短小精悍,朗朗上口,并且传达出了节奏和韵律。故本文将从美学角度入手,借助许渊冲老先生的“三美”理论,从“意美”、“音美”和“形美”三个方面分析公示翻译之美。

                                  关键词: 公示语; 翻译美学; 许渊冲“三美”;

                                  一.  重要性和意义

                                牛牛游戏厅安卓,{原始关键词}   WOGUOJINGJIFAZHANRIXINYUEYI,YUELAIYUEDUODEWAIGUORENLAIHUAQIUXUE、MOUSHANG、LVXING、YANXUEDENG。YINCI,GONGSHIYUDEZHUNQUEFANYINENGRANGWAIGUOLVKEGENGHAODISHIYINGZHONGGUORENDESHENGHUOFANGSHI。

                                牛牛游戏厅安卓,{原始关键词}   ZHONGGUODUIWAIKAIFANGZHENGCEBUDUANSHENHUA,YUELAIYUEDUODEXUEZHEZHILIYUGONGSHIYUDEYANJIU,YOUQISHIZAIGONGSHIYUDECUOWUFANYIJIYINGDUICELVEFANGMIAN。DANSHITAMENHULVELEGONGSHIYUFANYIZHONGDEMEIXUEXIAOGUO。“AIMEIZHIXIN,RENJIEYOUZHI”,YINCI,RENMENZIRANYEHUIGUANZHUGONGSHIYUDEYIWENMEI。BIZHEXIANGYAOCONGMEIXUEJIAODUYANJIUGONGSHIYU,BENWENJIANGZAIYIDINGCHENGDUSHANGWEIGONGSHIYUYANJIUTIGONGYIGEXINDESHIJIAO。

                                  二.  国内公示语翻译的研究现状

                                牛牛游戏厅安卓,{原始关键词}   YOUYUGUONEIGONGSHIYUDEFANYILIANGYOUBUQI,GUONEIXUEZHEYEDUICIJINXINGLEDALIANGDEYANJIU。

                                牛牛游戏厅安卓,{原始关键词}   2002NIAN,BEIJINGDIERWAIGUOYUXUEYUANCHENGLILEDIYISUOZHONGYINGGONGSHIYUYANJIUZHONGXIN;2003NIAN,DIYIJIAXIANSHANGZHONGYINGGONGSHIYUYANJIUZHONGXINCHENGLILE;HOULAI,LVHEFAHEDANLIPINGCHUBANLEDIYIBEN《HANYINGGONGSHIYUCIDIAN》;2005NIAN,BEIJINGDIERWAIGUOYUXUEYUANHEZHONGGUOYIZHEXIEHUIGONGTONGCHENGBANLEDIYIJIEQUANQIUZHONGYINGGONGSHIYUZHUANTIYANTAOHUI。

                                  此后,越来越多的中国学者对公示语翻译进行了广泛的研究。他们主要关注错误分析、翻译策略和技巧以及句法特征等等问题。2005年,唐晓甜、唐艳芳和其他学者开始从美学角度研究公示语,他们指出公示语在忠实、对等及创造力方面的美感,之后举例进行论证(唐晓甜、唐艳芳2005)。2008年,马海燕发表了一篇文章,名为《美学视角下的公示语翻译》。马强调公示语的美体现在形式、内容和声音上(马海燕2008)。2009年,陈莉也发表了一篇类似的文章,她指出公示语的翻译不仅要地道,还要注意到审美享受。因此,译者的任务绝不仅仅是简单完成译作,她举例论证并提出公示语在内容、形式和人性方面的美感。
                                 

                                “意美”、“音美”和“形美”下的公示语翻译
                                 

                                  三.  许渊冲“三美”原则下的公示语翻译

                                  SUIRANGONGSHIYUSHIYIZHONGGONGNENGXINGDEYUYAN,JIANDUANJINGHAN,DANBIZHERENWEI,GONGSHIYUDEYIWENYEYINGGAIBIAOXIANCHUYISHUMEI。BIZHEJIANGCONGXUYUANCHONG“SANMEI”YUANZECHUFA,JIYIMEI、YINMEIHEXINGMEI,YANJIUGONGSHIYUFANYI。

                                  3.1、意美

                                牛牛游戏厅安卓,{原始关键词}   GENJU“SANMEI”YUANZE,“YIMEI”ZUIZHONGYAO,YINMEICIZHI,XINGMEIZAICIZHI。XUYUANCHONGZHICHU,YIZHEYINGGAIJINQISUONENGTONGSHISHIXIANSANMEI,RUGUOWUFAZUODAO,NEIYEYAOSHIXIANYIMEIHEYINMEI。(XUYUANCHONG1999)“YIMEI”JIUSHIZHIYIWENYAONENGRUYUANZUOYIYANGNENGCHUDONGDAODUZHEDENEIXINSHENCHU,ZHEISHIZUIJIBENDEYAOQIU。

                                  BENWENZHUYAOTANJIUGONGSHIYUDEMEI,GUBIZHETEDIXUANZELEBUTONGLINGYUDEJIZEGONGSHIYUJINXINGLUNZHENG。FENXIRUXIA:

                                  Example one:XIAOCAOQINGQING,JIAOXIALIUQING。

                                牛牛游戏厅安卓,{原始关键词}   Version one:Keep of the grass.

                                  Version two:Please give me a chance to grow.

                                牛牛游戏厅安卓,{原始关键词}   Version three:If you love your outside,you will love our inside.

                                  BANBENYIJIANDUANZHIJIE,BIANYUJIYI;BANBENERYUNYONGLEWEIWAN、HANXUJINIRENHUADEXIUCISHOUFA。ZHEIGEBANBENYONGHUAMIANGANDAIRU,RENMENNENGGOUSHENLINQIJING,XIAOGUOBUCUO;BANBENSANYESHIYONGLEYIZHONGQINGSONGDEFANGSHIJINXINGQUANZU。ZHEIJUDEBIAODAYUNYONGLEXUNIYUQIXIANGXIANGLEYIZHONGQINGXING,YEJIUSHIZAIZUOCHUXUANZEQIAN,HUIRANGRENMENYOUYIGESIKAODEGUOCHENG,YUNXURENMENZUOCHUZIJIDEXUANZE。

                                牛牛游戏厅安卓,{原始关键词}   Example two:ZHUYIXINGCHEANQUAN。

                                  Version one:Pay attention to the traffic safety!

                                  Version two:There is no hospital here.

                                牛牛游戏厅安卓,{原始关键词}   HENMINGXIAN,HOUZHEBIQIANZHEZAIYISIDEBIAODASHANGGENGJUMEIGAN。QIANZHEBIJIAODAZHONGHUA,XIANGFAN,BANBENERDEJUZIDUQILAIWEIWANLIMAO,RENMENGENGYUANYIQUGUANZHU。ZHEIJUHUADEYINSHENYIYISHI:ZHEILIMEIYOUYIYUAN。RUGUONIFASHENGLEJIAOTONGSHIGU,JIUBUNENGDEDAOJISHIDEZHILIAO,BINGQIEHAIKENENGCHUYUWEIXIANZHIZHONG。ZHEIYANGDEBIAODAYIBEISIJIJIESHOU,HAINENGLIULUCHUYIZHONGRENWENGUANHUAI。

                                  Example three:XIASHUIDAOJUJUELAJI。(LVHEFA、JIANGLU2011)

                                牛牛游戏厅安卓,{原始关键词}   Version one:No dumping.

                                  Version two:Only rain down the drain.

                                牛牛游戏厅安卓,{原始关键词}   ZHEIJUGONGSHIYUCHONGMANZHEHUANBAOQIXI。BANBENYIHENDAZHONG,BANBENERWEIDUZHECHUANGZAOLEYIGEXIJUXINGDEFENWEI。ZHEIGEFANYIBANBENYUNYONGLEYIZHONGFANYUDEFANGSHI,ZHICHUXIASHUIDAOJUJUEYUSHUIZHIWAIDERENHELAJI。ZHEIYANGDEBIAODAKENENGSHIYIZHONGKUAZHANGDEBIAODA,YINWEICHENTU、XUE、SHUYEDENGDENGYENENGDIAODAOXIASHUIDAOLI。DUBA,XUDUORENBINGMEIYOUQIANGPOGAN,ERSHIYOUMOYIXIAO。DUZHENENGLIJIEQIZHONGSHENYI,YEYUANYIFUZHUSHIJIAN。ZHEIYIFANYIBANBENYIMEI,TONGSHIYINYEMEI。

                                  3.2、音美

                                  JUXULAO,“YIMEI”SHIFANYIZUIJIBENDEYUANZE,“YINMEI”CIZHI。YINMEIZHUYAOBIAOXIANZAIYUNLVHEJIEZOUSHANGDEMEI。GONGSHIYURUGUOZHUZHONGYUNLVHEJIEZOU,JIUHUICHUANGZAOCHUYINLEYUHEXIEDEYUNLV,JIDUZHEYIXIANGSHOUHEYUYUE。

                                  ZHONGGUORENZONGSHISHIYONGDALIANGDEXIUCIJIQIAOSHIXIANYINMEI,BIRUDUIOU、SHUANGGUANHEDUIZHANG;YINGWENZHONGKEYITONGGUOTOUYUN、YAYUNHEPINGXINGLAISHIXIAN。(LUDAN2011)

                                  TOUYUNSHIYIZHONGYAYUNXINGSHI,JIUSHIYIXINGYUNWENHUOYISHOUSHIZHONGHAOJIGECIDETOUYIGEZIMUFUYINBUDUANZHONGFU,BIRU:

                                  Example one:LVSEMEIXIAOYUAN,CHUCHUDEZHENXI。Version:The garden-like campus calls for gardener-like care.

                                  YIWENZHONG,DANCI"garden—like"YU"gardener—like"WEIYIZUCIYU,"campus"YU"care"YATOUYUN。ZHENGGEJUZIDUQILAILANGLANGSHANGKOU,YEZAIQUANDAORENMENBAOHUWOMENGONGTONGDEGONGYUANFANGMIANFAHUIZHONGYAOZUOYONG。

                                  YAYUNJIUSHILIANGGEJILIANGGEYISHANGDEDANCIZHONGYOUXIANGTONGHUOXIANGSIYINJIE,DUOZHIGEQUHUOZHESHIGEZHONGJUZIZUIHOUDEYINJIE。

                                牛牛游戏厅安卓,{原始关键词}   Example:GUILINSHANSHUIJIATIANXIA。

                                  Version one:The landscape of Guilin is the best of the world.

                                牛牛游戏厅安卓,{原始关键词}   Version two:East or west,Guilin landscape is best.

                                牛牛游戏厅安卓,{原始关键词}   DANGRAN,BANBENERYAOBIBANBENYIHAODEDUO。SHOUXIAN,"east"、"west"HE"best"DOUSHIYAtDEYIN,ZHEIYANGDEJUZIJINENGXIYINDUZHE,HAINENGLONGHUODUZHEDEFANGXIN;QICI,BANBENERSHIYINGYUSUYU"East or west,home is the best."DEGAIXIE,GUBIANYUJIYIHECHUANBO。

                                  PINGXINGJIUSHIZHILIANGGEHUOLIANGGEYISHANGDEXIANGSIDANCI、DUANYUHUOZHECIZUDEPINGHENG。ZHEILIZHIDESHISHENGYINDEPINGHENG。BIZHEJIANGJICHULIZIJINXINGLUNZHENG。

                                  Example:AIXINCHUANDINIWO,WENMINGJIUZAISHENBIAN。Version:Where there is a love,there is a virtue.

                                牛牛游戏厅安卓,{原始关键词}   ZHEIJUHUAZAIYI、YIN、XINGSHANGDOUZUODAOLEMEI,BIZHEZAICIZHONGDIANJIESHAOYINMEI。DUQILAILANGLANGSHANGKOU,DUIZHANGZIRAN,QIEZHEIJUHUAYESHIGAIZIMINGYAN"where there is a will,there is a way"。JIECIBIAODAXIANGYAOCHUANGZAOYIGEWENMINGSHIJIEDEMEIHAOYUANJING。

                                  3.3、形美

                                牛牛游戏厅安卓,{原始关键词}   “XINGMEI”JIUSHIYAOJINKENENGSHIYIWENZAIXINGSHISHANGYUYUANWENYIZHI,ZHEISHIDISANZHONGYAODENEIRONG。

                                牛牛游戏厅安卓,{原始关键词}   XUYUANCHONGQIANGDIAO“XINGMEI”SHIYIZHEZUIHOUYAOSHIXIANDEMUBIAO。YIGEHAODEYIWENYIDINGSHITONGSHIZUODAOLEYIMEI、YINMEIHEXINGMEI。XING,YEJIUSHIGESHI,ZUIMINGXIANZHIJIE。YINCI,RENMENQUXIANGYUXINGSHISHANGJIAOJIADEYIWEN。

                                  Example one:LAIYECONGCONG,QUYECHONGCHONG。

                                  Version:Come with a rush?Go with a flush!

                                  Example two:TIGAOSHENGHUOZHILIANG,MAIXIANGMEIHAOWEILAI。

                                  Version:Betterliving,

                                  Brighter future.

                                  Example three:CANTIANDASHUQIANRENZAI,CAOMUFUSHUHOURENLIANG。

                                  Version:A seedling today,a shelter future.

                                牛牛游戏厅安卓,{原始关键词}   CONGBIZHEDEJIAODUCHUFA,XINGMEISHIZHONGJIMUBIAO,SHIYUNLV、XIUCI、JIEGOUHEQITAJIFADEJIEHE。DANSHI,RUGUOYIZHEBUNENGZAIYIHEYINSHANGYOUHENHAODEBAKONG,XINGZIRANYEWUCONGTANJILE。SHANGSHUSANGELIZIZAIYI、YINHEXINGSHANGDOUKEQUANKEDIAN。ZHISHI,BIZHEZAIZHEIBUFENZHUYAOGUANZHUDESHIXING。

                                  ZHEISANGEJUZIJIEGOUDUICHENG,BIAODAJIANJIE,ZHIKANYIYAN,BIANKELAOJIYUXIN。ERQIE,YIWENYUYUANWENZAIXINGSHISHANGYERUCHUYIZHE。

                                  四.  总结

                                  ZHONGGUOYIJINGBUDUANZOUXIANGSHIJIEWUTAIDEZHONGYANG,GONGSHIYUZAIJIANGZHONGGUOJIESHAOJIWAIGUORENFANGMIANFAHUIZHEZHONGYAOZUOYONG,GUGONGSHIYUDEZHILIANGYESHIBUKEXIAOQUDE。

                                牛牛游戏厅安卓,{原始关键词}   GUANYUGONGSHIYUDEYANJIU,DADUOSHIZHICHUCUOWUYIFA,TICHUJIEJUECELVEDENGDENG。RANER,TAMENQUEHULVELEGONGSHIYUFANYIYESHIYAOJIARUSHENMEISHEJIDE。BENWEN,BIZHEJIUCONGXUYUANCHONG“SANMEI”YUANZECHUFA,LIEJULEYIXIELIZI,LUNZHENGGONGSHIYUFANYIZHONGJUYOUDEMEIXUEXIAOGUO。

                                牛牛游戏厅安卓,{原始关键词}   WENZHONGLIEJUDELIZIYOUXIAN,XUANZEDELINGYUFANWEIYEYOUDAITUOZHAN,FANYIBANBENYEYOUDAIJIXUWAJUE。FENXIYOUBUDANGZHICHU,HAIWANGZHIZHENG。XULAODE“SANMEI”YUANZEYUGONGSHIYUFANYIDEJIEHEHAIYOUMANMANZHANGLU,BIZHEJIANGJIXUSHANGXIAERQIUSUO。

                                  参考文献

                                  [1] 陈莉.从翻译美学角度看公示语翻译[A].福建省外国语文学会.福建省外国语文学会2009年年会暨学术研讨会论文集[C].福建省外国语文学会:,2009:10.
                                  [2] 刘宓庆.翻译的美学观[J].外国语(上海外国语大学学报),1986(05):1-7.
                                  [3] 吕和发.公示语的汉英翻译[J].中国科技翻译,2004(01):38-40+64.
                                  [4] 陆丹.从美学的角度透视汉语公示语的英译[D].南京师范大学,2011.
                                  [5] 吕和发,蒋璐.公示语翻译【M】北京:外文出版社,2011
                                  [6] 马海燕.美学观照下的公示语翻译[J].中州学刊,2008(03):242-244.
                                  [7] 唐小田,唐艳芳.美学视角下的标牌语翻译[J].吉首大学学报(社会科学版),2005(02):153-156.
                                  [8] 许渊冲.译学要敢为天下先[J].中国翻译,1999(02):4-9.
                                  [9] 许渊冲.再谈“意美、音美、形美”[J].外语学刊,1983(04):68-75.
                                  [10] 杨全红.傅雷“神似”译论新探[J].外语与外语教学,2010(03):49-53.

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