牛牛游戏厅安卓,{原始关键词}

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                      1. 当前位置: 代写一篇论文多少钱 > 英语论文 > 多元化标准视域下的国际商务英语翻译对策

                        多元化标准视域下的国际商务英语翻译对策

                        时间:2020-04-21 11:03作者:张瑞
                        本文导读:这是一篇关于多元化标准视域下的国际商务英语翻译对策的文章,“商务英语”在经济全球化发展的过程中表现出越来越重要的作用,国际商务英语翻译并不是简单的语义转换,同时也是信息、文化、内容的转化,想要进一步推动我国和世界各国的贸易往来,促进文化交流,就必须要深入分析国际

                          摘    要: 牛牛游戏厅安卓,{原始关键词}在经济全球化发展过程中,“商务英语”的作用越发重要。深入分析国际商务英语翻译参考标准,可以推动我国和世界各国的贸易往来,促进文化交流。下文立足于国际商务英语翻译已有研究成果,详尽阐述了商务英语的翻译标准,结合“多元对等翻译标准”,对国际商务英语翻译对策进行了详尽论述,以期为广大从业者提供有价值的参考。

                          关键词:牛牛游戏厅安卓,{原始关键词} 国际商务英语; 翻译对策; 翻译标准;

                          Abstract: In the process of economic globalization,"business English” plays an increasingly important role.In-depth analysis of international business English translation reference standards can promote China’s trade with other countries in the world and promote cultural exchanges.Based on the existing research results of international business English translation,the following article elaborates on the translation standards of business English,and discusses the translation countermeasures of international business English in combination with the “multiple equivalence translation standards”,hoping to provide valuable references for practitioners.

                          Keyword: international business English; translation strategies; translation criteria;

                          “SHANGWUYINGYU”ZAIJINGJIQUANQIUHUAFAZHANDEGUOCHENGZHONGBIAOXIANCHUYUELAIYUEZHONGYAODEZUOYONG,GUOJISHANGWUYINGYUFANYIBINGBUSHIJIANDANDEYUYIZHUANHUAN,TONGSHIYESHIXINXI、WENHUA、NEIRONGDEZHUANHUA,XIANGYAOJINYIBUTUIDONGWOGUOHESHIJIEGEGUODEMAOYIWANGLAI,CUJINWENHUAJIAOLIU,JIUBIXUYAOSHENRUFENXIGUOJISHANGWUYINGYUFANYIDECANKAOBIAOZHUN。CHUANTONGYIYISHANGDE“FANYI”,CUNZAITUCHUDE“ERYUANDUILIHANYI”,ERHOUSUIZHEFANYIXUESHUYANJIUDEZHUBUSHENRU,GUONEIWAIXUEZHEZHUBURENSHIDAOLEFANYIDE“DUOYUANHUA”,YIWEIZHEGUOJISHANGWUYINGYUFANYIYINGGAIYIGENGWEIBAORONGDETAIDULAICHENGRENFANYIZHONGCUNZAIDERUOGANGEBIAOZHUN。CUSHENG“DUOYUANLILUN”DECHENGYINJIAODUO,RUSHANGWUFALV、SHANGWUFAGUI、SHANGWUGUANGGAODEFANYIFANGFABUTONG,XUDUOXUEZHERENWEIGUOJISHANGWUYINGYUFANYIYINGGAIJUYOU“ZUIGAOYUANZE”,ERBIZHERENWEI,FANYISHIJIANGYUANWENBENSUOBAOHANDENEIRONGYILINGYIZHONGYUYANBIAODACHULAI,ERBUSHIZAIMOUYIGEYUANZEXIADUIFANYIZHILIANG、CHIDUJINXINGYUESHU。ZAI“DUOYUANBIAOZHUN”LINIANDEZHIDAOXIA,WOMENKEGENJUBUTONGSHANGWUYINGYUWENBENDETEZHENG,GENJUXINGYETESE,JINYIBUJIANGFANYIFANGFAXIHUA。

                          一、商务英语翻译标准

                          商务英语涉及到的内容较为广泛,且同时涵盖多个领域的内容,翻译行为表现出一定的特殊性、多样性。比如,国际商务英语翻译同时涉及到法律翻译、法规翻译、广告翻译,法律法规的翻译具有一定的约束性、规定性,翻译过程中除了要表达原意,同时还要注意措辞严谨,用词必须要精确。以商务广告为例,广告的目的主要是宣传产品、宣传品牌,以文字语言构筑起品牌的特殊形象,从达到促销的效果以及目的,因此广告语言并不拘泥于特殊的形式,除了要充分表达原文本内容外,还应该具备一定的文学性质。
                         

                        多元化标准视域下的国际商务英语翻译对策
                         

                        牛牛游戏厅安卓,{原始关键词}   LIZUYUDANGQIANYIJINGCHENGSHUDEGUOJISHANGWUYINGYUFANYIBIAOZHUN,BIZHERENWEIGUOJISHANGWUYINGYUFANYIDEBIAOZHUNSHIDUOYUANDE,ZUIZHONGYAOSHIXIANDEMUBIAOWEI“XINXILINGHUODUIDENG”,ZHUYAOBIAOXIANZAIYIXIASIGEFANGMIAN:YISHIYUANWENYIWENZAIYUYIXINXICENGMIANSHANGDEDUIDENG;ERSHIYUANWENYIWENZAIWENTIXINXICENGMIANSHANGDEDUIDENG;SANSHIYUANWENYIWENZAIWENHUAXINXICENGMIANSHANGDEDUIDENG;SISHIYUANWENYIWENZAISHANGWUGONGXIAOCENGMIANSHANGDEDUIDENG。SIGEFANGMIANDENEIRONGBINGFEICHUYU“PINGXING”ZHUANGTAI,ERSHIYOUZHUCIZHIFEN,SHOUXIANSHIGUOJISHANGWUYINGYUFANYIBIXUYAOZUODAO“YUYIXINXIDUIDENG”,QIZHONGHANGAIDEYUYIXINXIWEISHENCENGYUYIXINXI、BIAOCENGYUYIXINXI;QICISHIYAOZUODAOWENTIXINXIDUIDENG,YOUQISHIZAIYUANWENBENDEWENTIXINXITUCHUDEQINGKUANGXIA;ZAICISHIWENHUAXINXIDUIDENG,GUOJISHANGWUYINGYUFANYIBIXUYAOZAIKAOLVDAOSHANGSHUDUIDENGYAOQIUDEJICHUSHANG,WUTIAOJIANDEJIANGYUANWENZHONGDEWENHUAXINXICHUANDIDAOYIWENZHONGQU;ZUIHOUSHISHANGWUGONGXIAODUIDENG。LINGWAI,YUYIXINXIDUIDENG、WENTIXINXIDUIDENGHEWENHUAXINXIDUIDENGYOUZHEMIQIEGUANXI,YIBANLAISHUO,ZAIYUYIXINXI、WENTIXINXIHEWENHUAXINXICHUXIANMAODUNWENTISHI,GUOJISHANGWUYINGYUFANYIBIXUYAOSHOUXIANMANZU“WENHUAXINXIDUIDENG”DEJIBENYAOQIU,DANZHIDEYITIDESHI,ZAIGUOJISHANGWUYINGYUFANYIDEGUOCHENGZHONG,BINGBUSHISUOYOUWENBENNEIRONGDOUHANGAIYOUWENHUAXINXI,SUOYIZAIYUANWENBENBUJUYOUWENHUAXINXISHI,ZIRANWUXUZUODAOWENHUAXINXIDUIDENG。ERSHANGWUGONGXIAODUIDENGDESHIXIANSHIYISHIXIANWENHUA、WENTI、YUYISANGEFANGMIANDEDUIDENGGUANXIWEIQIANTITIAOJIANDE。

                          CONGLINGYIGECENGMIANSHANGJINXINGFENXI,GUOJISHANGWUYINGYUFANYIGUOCHENGZHONG,FANYIGONGZUORENYUANWUBIYAOSHENKELAOJISHANGWUYINGYUYIWENBENSHENYOUZHEYIDINGDE“SHANGWUMUDE”。BIRU,FANYIGONGZUORENYUANZAIWEIMOUGONGSIFANYI“GONGSIJIANJIE”WENBENSHI,WUBIYAOSHENKERENSHIDAOGONGSIJIANJIEWENBENBENSHENYOUZHEYIDINGDEYINGXIAOXINGZHI,GONGSIJIANJIESHIGONGSIXUANCHUANDEZHONGYAOZAITI,JUYOUXIYINYINGPINZHE、KEHUDEGONGNENG,ZHEIYESHIGONGSIJIANJIEWENBENBENSHENDESHANGWUGONGXIAO,RUOFANYIRENYUANMEIYOURENSHIDAOGAIFANGMIANDEYINSU,JIBIANSHIZAIFANYISHISHIXIANLEYUYIDUIDENG,DANSHISHANGWUGONGXIAODEBIAOXIANBIRANCUNZAIYIDINGWENTI。SUOYI,FANYIGONGZUORENYUANBIXURENSHIDAOWENBENZHUANHUASHIFOUSHIXIANLEXINXILIANGZUIXIAOXIANDUDIUSHI,WENBENZHUANHUASHIFOUYOUXIAO。ERYAOSHIXIANGAOZHILIANGDESHANGWUYINGYUFANYI,FANYIGONGZUORENYUANWUBIYAOSHENKELIJIEYUANWENBENNEIRONG。

                          二、多元化标准视域下的国际商务英语翻译对策

                          1.语义信息对等标准视域下的国际商务英语翻译

                          YUYISHIWENBENDEJICHUGOUCHENG,QUESHAOYUYIXINXI,NEIMEWENBENNEIRONGJIUWUFABIAOXIANCHUQITAWENHUAXINXI、SHANGWUXINXIDENG,CONGYUYANDEGOUCHENGSHANGLAIKAN,YUYIXINXISHIYUYANDESHENCENGJIEGOUXINGXINXI、BIAOCENGJIEGOUXINGXINXIGOUCHENG,QIZHONGSHENCENGJIEGOUXINGXINXIZHUYAOBIAOSHIWENBENNEIRONGSUOYUNHANDESHENCENGCIHANYI,BIAOCENGXINXIZHUYAOSHIZHIWENBENNEIRONGDEZIMIANYISI。DUIYUFANYIGONGZUORENYUANERYAN,BIXUYAOCHONGFENBAWOZHUYUANWENBENSUOBIAODADENEIRONG、XINXI,RUCICAINENGGOUSHIXIANYUYIDEYOUXIAOZHUANHUA。YIGUOJISHANGWUYINGYUGUANGGAODEFANYIWEILI,GUANGGAOBENSHENSHIYIZHONGKUAYUYAN、KUAWENHUADEXUANCHUANXINGSHI,BIAOXIANCHUTUCHUDESHIDAITEZHENG、MINZUTEZHENG、SHANGWUTEZHENG,FANYITONGSHISHEJIDAOMINSUWENHUA、SHEHUIWENHUA、MEIXUEWENHUA、SHICHANGYINGXIAO、CHUANBOXUEYUANLIDENGDUOGEFANGMIANDENEIRONG,BINGLIQIUSHANGWUYINGYUGONGNENGDEBIANZHENGTONGYI,SHANGWUYINGYUGUANGGAOXINXIBUJINJINSHIYUYIDEJIANDANZHUANHUAN,TONGSHIYAOZAISHENCENGJIEGOUXINGXINXIFANGMIANZUODAOWANQUANDUIDENG。YOUXIUDESHANGWUYINGYUGUANGGAOFANYI,LIQIUTONGGUOJIANMINGDEHUAYUYIJIGELEIFUYOUBIAODALIDEXIUCISHOUFALAITIGAOGUANGGAOWENBENDEXUANRANLI。RU“Things go better with Coca-Cola”,RUOSHIJIANDANZHIYIJIUWEI“KEKOUKELERANGSHIQINGBIANDEGENGHAO”,RUOBAWOZHUWENBENSHENCENGJIEGOUXINGXINXI,TONGGUOQIARUQIFENDEXUANRANYIJIXIUCI,JIUKEFANYIWEI“KEKOUKELE、WANJIAHUANLE。”

                          2.文体信息对等标准视域下的国际商务英语翻译

                        牛牛游戏厅安卓,{原始关键词}   WENTIXINXIDEDUIDENG,ZAISHANGWUTANPANFANYIYIJIJUYOUTESHUGONGNENGDEWENBENFANYIZHONGYOUWEIZHONGYAO,RUHETONGFANYI、GONGWENFANYIDENG,FANYIZHEBIXUYAOZHUZHONGZAIXIANGYINGQINGJINGXIA,YUYANBENSHENSUOYINGGAIJUBEIDETESHUXINGSHI,RANHOUZAIDUIYUYANJINXINGZHUANHUA,RUCICAINENGGOUSHENKEBIAOXIANCHUYUANWENBENNEIRONGSUOBIAOXIANCHUDEGUIFANXING。

                          3.文化信息对等标准视域下的国际商务英语翻译

                        牛牛游戏厅安卓,{原始关键词}   WENHUAXINXIDUIDENGDESHIXIAN,BIXUYAOLIZUYULIANGZHONGBUTONGWENHUADEDUIBIYIJIFENXI。ZHONGXIFANGWENHUADECHAYI、SHENGHUOXIGUANDECHAYI,CUISHENGCHUZHUDUOCHAYIHUACIHUI,RU“armchair”,ZAIHANYUZHONG,RUOSHIZHIYIJIUHUIFANYIWEI“FUSHOUYI”,DANSHIJISHANG“armchair”QUEBIAOSHIRENHEYOUFUSHOUDEYIZI。BINGQIE,ZAIZHONGXIFANGFAZHANLISHIDEBUTONG,RANGRENMENDESIXIANGGUANNIANYEBIAOXIANCHUYIDINGCHAYI。“DUKANGJIU”DEFANYIJIUSHIYIGEDIANXINGDEANLI,YINYINGWENQUESHAOXIANGGUANCIHUI,FANYISHIZHIDEJIANGDUKANGJIUFANYIWEI“DuKang”,JIBIANSHIDANGQIANGAIPINPAIYIJINGZAIGUOWAICHUANGZAOCHULELIANGHAOXINGXIANG,DANWAIGUORENYEZHIDEJIANG“DuKang”HEJIULIANXIQILAI,ERBUHUIRUZHONGGUORENYIBANJIANGGAIPINPAIHELISHIRENWULIANXIQILAI。YINCIFANYIZHEZAIFANYIGUOCHENGZHONG,YAOZUNZHONGZHEIZHONGWENHUAYITONG,BINGTONGGUOTESHUDEFANGSHISHIXIANYOUXIAOZHUANHUAN。RU,Where there is a road,there is Toyota,JIUKEFANYIWEI“CHEDAOSHANQIANBIYOULU,YOULUBIYOUFENGTIANCHE”。

                          4.商务功效对等标准视域下的国际商务英语翻译

                        牛牛游戏厅安卓,{原始关键词}   CONGSHANGSHUNEIRONGWOMENKELEJIEDAO,SHANGWUGONGXIAODUIDENGDESHIXIANBIXUYAOSHIXIANWENTI、YUYI、WENHUASANGEFANGMIANDUIDENGYAOQIU,DANSHIZAISHIJIANZHONG,SHANGWUGONGXIAODEBAIFENBAIDUIDENGJIHUBUNENGSHIXIAN,ZHINENGGOUZUIDAXIANDUCHAOZHEYUANSHANGWUGONGXIAODIAOZHENG,ZAIBIYAODEQINGKUANGXIA,HAIXUYAODUIYUANWENBENNEIRONGJINXINGDIAOZHENG,RU“HEHUA”SHANGWUPINPAIDEFANYI,ZAIOUMEIGUOJIAJIUKEFANYIWEI“Lotus”,DANSHIZAIRIBENQUEBUNENGGOUYANYONGGAIFANYIFANGSHI。YIN“Lotus”ZAIRIBENDUOYONGYUZANGLI,SUOYI“HEHUA”ZAIRIBENDEFANYISHENZHIXUYAOGAIBIANYUANWENBENDEYUYI,FANYIWEI“Sakura”RUCICAINENGGOUBAOZHENGWENBENNEIRONGZHUANHUAHOURENGJIUYOUZHEYUANBENDESHANGWUGONGXIAO。

                          三、结束语

                        牛牛游戏厅安卓,{原始关键词}   ZONGSHANGSUOSHU,SIGECENGMIANDEDUIDENGBIAOZHUNBIAOXIANCHULEGUOJISHANGWUYINGYUFANYIDUTEDEJIAZHIQUXIANG,GELEIDUIDENGBIAOZHUNZAIFAHUIGONGNENGDETONGSHI,SHIZHISHANGBIAOXIANCHUXIANGFUXIANGCHENGDEGUANXI,TONGSHIYEZAIJIUZHENGFANYIGUOCHENGZHONGDEZHUDUOXINGWEI,ZUIZHONGKECUSHENGCHUYIGEWANSHANDEGUOJISHANGWUYINGYUFANYIGONGZUOTIXI。DUOYUANFANYIBIAOZHUNTANJIUBINGBUJINJINSHIWEILEMIBUGUOJISHANGWUYINGYUFANYICUNZAIDELILUNXINGWENTI,GENGZHONGYAODESHIYINDAOSHIJIANXINGWEI,YINDAOFANYIGONGZUORENYUANKEBOCAIZHONGZHANG,GENZHIYUYUANWENBENDEWENHUA、WENTIDENG,SHIXIANNEIRONGXINXIDEQUANFANGWEICHUANDI。GUANGDACONGYEZHEWUBIYAORENSHIDAO,ZAISHANGWUYINGYUFANYIDEGUOCHENGZHONG,WULUNSHIGUANLIWENJIAN、HETONG、GUANGGAOHAISHIQITASHANGBIAO、SHUOMINGSHUDENG,DOUYOUZHEBUTONGDESHANGWUGONGXIAO,WEISHIXIANNEIRONGDEQUANMIANZHUANHUA,WUBIYAOZUNXUNDUOYUANDUIDENGBIAOZHUN。SHANGSHUNEIRONGZAIJUTIDEZHUANHUANJIQIAOFANGMIANHAICUNZAIYIDINGBUZU,HAIWANGGUANGDACONGYEZHEZAISHIJIANZHONGBUDUANWANSHAN、TANSUO。

                          (ZHIDAOLAOSHI:CHANGSHENGJUN)

                          参考文献

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                          [3]鞠曾.国际食品贸易中商务英语翻译的文化误差分析——书评《外教社英汉汉英百科词汇手册系列:食品科学词汇手册》[J].肉类研究,2019,33(10).
                          [4]邵玉英.语用学视角下的商务英语信函翻译[J].辽宁科技学院学报,2018,20(6).
                          [5] 魏爽.商务英语翻译的方法极其标准[J].卷宗,2018(6).
                          [6] 刘相宁.东西方文化差异对商务英语翻译的影响[J].神州,2018(32).
                          [7]咸守卫,王小琴.茶贸易中商务英语翻译“文化误差”的原因及治理策略[J].福建茶叶,2018,40(6).

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