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                            1. 当前位置: 代写一篇论文多少钱 > 经济管理论文 > 沧州特色农业品牌化建设问题与对策

                              沧州特色农业品牌化建设问题与对策

                              时间:2020-02-12 10:59作者:张国梅 冯香入
                              本文导读:这是一篇关于沧州特色农业品牌化建设问题与对策的文章,所谓农业品牌化是以区域特色农业资源为依托,延伸农业产业链,以达到农业生产标准化、经营产业化、产品市场化和服务社会化的新型农业形态。有利于实现农业现代化,增加农民收入,提高农业竞争力。

                                摘    要: 农业品牌建设是一项贯穿于农民增收、农业产业升级、供给侧结构性改革的系统工程,有效地加快了农业现代化步伐。沧州市作为农业发展的重要地区,在农业品牌化建设中取得了一定的成就。但仍存在品牌发展意识弱、管理体制不健全、宣传力度不够等问题,基于此提出了相应的对策建议,以期为沧州市农业品牌化发展起到一定的促进作用。

                                关键词: 农业品牌化; 特色农业; 农业竞争力; 三品一标;

                                2018NIANZHONGYANGYIHAOWENJIANTICHUZHILIANGXINGNONGZHILU,TUCHUNONGYELVSEHUA、YOUZHIHUA、TESEHUA、PINPAIHUA,QUANMIANTUIJINNONGYEGAOZHILIANGFAZHAN。2018NIAN6YUE,NONGYENONGCUNBUYOUSHENYITONGGUOLE《GUANYUJIAKUAITUIJINPINPAIQIANGNONGDEYIJIAN》,TICHUYAOZHELISUZAOPINPAITESE,ZENGQIANGPINPAIJINGZHENGLI,JIAKUAIGOUJIANXIANDAINONGYEPINPAITIXI,TUIDONGWOGUOCONGNONGYEDAGUOXIANGPINPAIQIANGGUOZHUANBIAN。

                              牛牛游戏厅安卓,{原始关键词}   SUOWEINONGYEPINPAIHUASHIYIQUYUTESENONGYEZIYUANWEIYITUO,YANSHENNONGYECHANYELIAN,YIDADAONONGYESHENGCHANBIAOZHUNHUA、JINGYINGCHANYEHUA、CHANPINSHICHANGHUAHEFUWUSHEHUIHUADEXINXINGNONGYEXINGTAI。YOULIYUSHIXIANNONGYEXIANDAIHUA,ZENGJIANONGMINSHOURU,TIGAONONGYEJINGZHENGLI。

                                一、沧州特色农业品牌化发展的现状

                                2019NIAN1YUE4RICANGZHOUSHIRENMINZHENGFUFABUDE《GUANYUZUODAZUOQIANGNONGYECHANYECHANYEHUALONGTOUQIYEDESHISHIYIJIAN》ZHONGMINGQUETICHUYAODALIFAZHAN“SANPINYIBIAO”,QUANMIANTIGAONONGCHANPINZHILIANG,WEIPINPAIJIANSHEDALAOJIANSHIJICHU,BINGDUIHUODESHENGJIYISHANGPINPAI、SHANGBIAORENZHENGDEQIYEJIYU10WAN-30WANDEZIJINJIANGLI。

                              牛牛游戏厅安卓,{原始关键词}   CANGZHOUDILIWEIZHIYOUYUE、ZIRANZIYUANFENGFU、WENHUADIYUNSHENHOU,WEITESENONGCHANPINDESHENGCHANTIGONGLELIANGHAOTIAOJIAN。ZAILIANGSHIFANGMIANYOUCANGZHOUSANKESHUIJIAO、WUQIAOGONGMIAN、HUANGHUAMIANHUADENG,YIJISUNINGSANBAO、CANGXIANHUINONG、YUNHEKUNPENGDENGYUMIJIAGONGPINPAI;ZAISHUCAIFANGMIANQINGXIANDECAOSIXIANG、PANGUZHENDEBOPITIANGUA,XIANXIANXICHENGXIANG、MONANZHENDEHOUPITIANGUA,SUNINGWOBEIZHEN、SHISUZHENDEQIEZI;ROUDANNAIYOUMENGCUNBAOSENROUYANG、DACHENGROUJI、XIANXIANLESHOUROUYA、BOTOUWANZHIYUANDANJI、BASHISHAJUNRUNAIYINLIAODENG;YIJIJINSIXIAOZAO、DONGZAODENGCHUANTONGGUOPIN。HUANGHUASUOZIXIESHIHUODEZHONGYANGCAIZHENGZIJINZHICHIDEQUYUGONGYONGPINPAI。SUIZHENONGYECHANYEHUADEFAZHAN,XINGCHENGLEYIPINONGYELONGTOUQIYERUHUANGHUAJINHUI、XINHAI、HAIXINGZHENGDA、NANPILIANSHENG、QINGXIANSIMAZHUANG、SUNINGLVYUAN、ZHONGJIEJINTAIYANGDENG,LONGTOUQIYEDEKUAISUFAZHANCUJINLETESENONGYEPINPAIHUAJIANSHE,PINPAIZHIMINGDU、MEIYUDUDEBUDUANTISHENG,YOUYOULIDICUJINLEQIYEFAZHAN。

                                二、沧州特色农业品牌化发展中存在的问题

                                (一)农产品品牌发展意识弱

                              牛牛游戏厅安卓,{原始关键词}   NONGCHANPINPINPAIFAZHANYISHIDANBO,YIXIESHENONGQIYEHUONONGHUDUIYUPINPAIDERENSHIBUGOU,BUZHONGSHISHANGBIAOZAISHICHANGJINGJIZHONGDEZUOYONG,YEKANBUDAOPINPAIDEZHANGYUANJIAZHI。BIRUHENDUOTESENONGCHANPIN,XIANGSUNINGWOBEIZHENDEQIEZI、XIANXIANXICHENGXIANGDETIANGUADENGJUYOUDIFANGTESEDENONGCHANPIN,DUOSHIWUBAOZHUANGXIAOSHOU,YIFANGMIANBUNENGYOUXIAODIBAOCHINONGCHANPINDEXINXIAN,BUYIYUNONGCHANPINDEZHUCUN;LINGYIFANGMIANMEIYOUSHANGBIAONONGCHANPINBUNENGKUAISUDIBEIXIAOFEIZHEDERENKE,HENNANKAITUOSHICHANG,ZHIJIEYINGXIANGNONGCHANPINDEXIAOSHOUSHOUYI。

                                (二)特色农产品品质亟待提升

                                提高农产品质量安全是推进农业品牌化的关键。目前沧州一些特色农产品的种植户,只重产量不重质量,滥用农药、激素、化肥以及食品添加剂等化学药剂,这极大地损坏了农产品品质,降低了特色农业的经济效益,因此特色农产品生产标准与质量检测标准要加以完善。
                               

                              沧州特色农业品牌化建设问题与对策
                               

                                (三)品牌的宣传力度不够

                              牛牛游戏厅安卓,{原始关键词}   CANGZHOUSHINONGYEPINPAIYOUXIESUIYOUYIDINGDEZHIMINGDU,DANSHENGMINGPAIYIJIZHONGGUOCHIMINGSHANGBIAOQUEFEICHANGSHAO,XUANCHUANLIDUBUGOUSHIZHONGYAODEYINGXIANGYINSU。ZAICHANPINCUXIAOZHONG,CANGZHOUSHIJUEDADUOSHUDENONGYEQIYECEZHONGYUJIAGEZHAN,JISHAOLIYONGWANGLUO、DIANSHI、GUANGBODENGMEIJIETUIGUANGXUANCHUANPINPAI,XIAOFEIZHEDUIXUDUOWUMEIJIALIANDENONGCHANPINBUSHUSHI,QIYEWEICIDIUSHILEXIANGYINGDESHICHANGFENEHESHOUYI。CHUCIZHIWAI,QUEFAKEXUEXITONGDEPINPAIDINGWEI,SHANGBIAODESHEJIWANGWANGMOHU,MEIYUDUBUGAO,BUJUYOUGANRANLI,ZAOCHENGXIAOFEIZHEDUIYUPINPAIDEYINXIANGBUSHENKE,HENNANGUOMUBUWANG。

                                (四)农业品牌管理体制不健全

                              牛牛游戏厅安卓,{原始关键词}   ZAINONGYEPINPAIJIANSHEGUOCHENGZHONG,ZHENGFUWANGWANGZHUZHONGPINPAIDEPINGXUAN,ERQINGSHIPINPAIDEPEIYU。PINGXUANDEBIAOZHUNZHUYAOSHI“SANPINYIBIAO”HEZHUCESHANGBIAO,MUQIANDUIYU“SANPINYIBIAO”DESHIBIERENGBUGOUGUIFAN,JIXUJIANLIKEXUEXITONGDEPINPAIPINGDINGBIAOZHUN。NONGCHANPINCONGSHENGCHANDAOXIAOSHOUYAOJINGLIDUOGEHUANJIE,MEIGEHUANJIEDOUYOUBUTONGBUMENJIANGUAN,ZHINENGJIAOCHA,XIAOLVDIXIA,MEIYOUXINGCHENGYOUXIAODEZONGHEXIEDIAOJIZHI。ZHENGFUDUIDIFANGTESECHANPINPINPAIDEBAOHULIDUBUGOU,JIAMAOPINPAILVJINBUZHI,QINQUANXINGWEISHIYOUFASHENG,BULIYUNONGYEPINPAIJIANSHEDEFAZHAN。

                                三、沧州特色农业品牌化发展的建议

                                (一)加强政府的组织领导

                              牛牛游戏厅安卓,{原始关键词}   ZHENGFUZAINONGYEPINPAIJIANSHEZHONGQIZHEZHIGUANZHONGYAODEZUOYONG。SHOUXIAN,ZHENGFUBUMENYAOJIANJUEZHIXING《SHANGBIAOFA》、《CHANPINZHILIANGFA》DENGXIANGYINGDEFALVFAGUI,JIAQIANGJIANGUANLIDU,WEINONGYEPINPAIJIANSHECHUANGZAOYIGEGONGPINGDESHICHANGHUANJING。QICI,YAOMINGQUEGEJIZHENGFUJIXIANGGUANBUMENDEZHINENG,BIMIANZHINENGZHONGDIE,BINGJIANGNONGYEPINPAIJIANSHENARUNIANDUGONGZUOKAOHERENWU。ZAICI,ZHENGFUBUMENZAIDUIDANGDINONGYEZIYUANJINXINGCHONGFENDIAOYANDEJICHUSHANG,YINDIZHIYI,KEXUEYINDAO,ZAIHULIANWANGJINGJIXIAKAIPICHUDIYUTESE、CENGCIFENMINGDEPINPAIBUJU。

                                (二)加大宣传力度,提高产品市场知名度

                                YIFANGMIAN,NONGYEQIYEYAONACHUYIBUFENLIRUNYONGYUPINPAIXUANCHUAN,CHONGFENLIYONGHULIANWANG、WEIXINGONGZHONGHAODENGXINXINGMEITI,YIJIQUANGUOXINGHUOZHEQUYUXINGNONGCHANPINZHANLANHUIDENGFANGSHITIGAOPINPAIZHIMINGDU。ZHENGFUYEYAOTOURUZHUANXIANGZIJINYONGYUNONGCHANPINDEGONGYIXUANCHUAN,HUOJIANMIANQIYEBUFENDEXUANCHUANFEIYONG。TONGSHIYAODAOGEDACHAOSHI、DAMAICHANGKAIZHANYINGXIAOHUODONG,JIJITUIGUANGCANGZHOUTESENONGCHANPIN,RANGJUYOUJIAODAYINGXIANGLIDENONGCHANPINPINPAIZOUXIANGZHOUBIANDACHENGSHI。LINGYIFANGMIANSHANYUFAJUETESENONGYEPINPAIDEWENHUANEIHAN,ZENGJIAPINPAIJIAZHI,PEIYANGPINPAIDEZHONGCHENGDU。

                                (三)扎实提高农产品品质

                                ZHILIANGSHINONGYEPINPAIJIANSHEDEHEXIN,YIGEPINPAIBIXUYAOYOUYANGEDEZHILIANGBIAOZHUNHEZHASHIDECHANPINZHILIANG。YISHIZHUAHAONONGYEZHILIANGBIAOZHUNTIXI、NONGCHANPINZHILIANGJIANDUJIANCETIXIHENONGYEBIAOZHUNHUAJISHUTUIGUANGSANDATIXIJIANSHE,BAOZHENGNONGCHANPINZHENGGESHENGCHANGUOCHENGZHONGDOUYOUBIAOZHUNKEYI,YANGEANZHAOGUOJIBIAOZHUNHEGUONEIXINGYEBIAOZHUNDUIQUANSHINONGCHANPINJINXINGJIANCE,JIJITUIJIN“NONGCHANPINZHILIANGANQUANLVSEXINGDONG”。ERSHIZENGJIADUINONGYEKEJIDETOURU,TISHENGNONGCHANPINPINPAIJIAZHI。YAOQIUZHENGFUJIAQIANGDUIZHISHICHANQUANDEBAOHU;TOURUZHUANXIANGZIJINDUINONGYEJISHUCHUANGXINJIYUZHICHIHEJIANGLI;DALIZHICHIXIAOQIHEZUO,TUIJINNONGYEXINPINZHONGXINJISHUDETUIGUANGHEYINGYONG;DUICAIYONGXINJISHUDENONGYEQIYEJIYUSHIDANGJIANMIANSHUISHOU、ZENGJIABUTIEDENGYOUHUICUOSHI。SANSHITIGAOSHENONGRENYUANZONGHESUZHI。NONGYEXIANDAIHUADETUIJINXUYAODALIANGJUYOUZHUANYENONGYEZHISHIYUJISHUDEGAOSUZHIRENCAI。YINCIYAOJIAQIANGDUINONGYEKEYANRENYUAN、GUANLIRENYUANYIJIXINXINGZHIYENONGMINDEPEIXUN,TIGAONONGYEKEJIZHISHI、QIYEGUANLI、SHICHANGYINGXIAODENGGELEIJINENG,WEIQUANSHINONGYEJINGJIFAZHANHEPINPAINONGYEJIANSHEDAXIAJIANSHIRENLIZIYUANJICHU。

                                (四)培养品牌意识

                                SHULIPINPAIYISHI、ZENGQIANGPINPAIGUANNIANSHITUIJINNONGCHANPINPINPAIJIANSHEDEJICHU。NONGCHANPINPINPAICHUANGJIANXUYAOZHENGFU、QIYE、NONGMINDEXIANGHUPEIHE、XIANGHUXIEZUO。SHOUXIAN,ZHENGFUYAOZHONGSHIPINPAIJIANSHE,MINGQUENONGYEPINPAIHUAZHANLVEDEZONGTIMUBIAO、SHISHIBUZHOU、FAZHANFANGXIANGYIJIZHONGDIANLINGYU,JIANLIZONGHEXIEDIAOJIZHI、SHELIZHUANXIANGZIJINDENGJIJIYINDAOTUIJINPINPAIJIANSHE。QICI,YINDAONONGYEQIYECHONGFENRENSHIPINPAIJIANSHEDUIYUQIYETISHENGSHICHANGJINGZHENGLI、SHEHUIRENTONGGANDEZHONGYAOYIYI,SHULI“PINPAIJIUSHIJINGZHENGLI、PINPAIJIUSHISHENGMINGLI”LINIAN,XINGCHENGZHONGPINPAI、SHUPINPAI、BAOPINPAIDEGONGZUOHELI。ZAICI,NONGHUYAOGAIBIANZHONGLIANGQINGZHIYIJI“JIUXIANGBUPAXIANGZISHEN”DEGUANNIAN,DUINONGHUJINXINGNONGYEPINPAILILUNDEPEIXUN,SHULIPINPAIHUAJIANSHESHIZENGJIASHOURUDEZHONGYAOBAOZHANG,RANGNONGHUZHENSHIDITIHUIDAONONGYEPINPAIXIAOYINGSUODAILAIDEXIAOYICHENGGUO,YOUBEIDONGBIANWEIZHUDONGCANYUNONGYEPINPAIDEJIANSHE。

                                参考文献

                                [1] 刘益彤.黑龙江省休闲农业品牌化发展研究[D].吉林大学,2016.
                                [2] 康建利.河南特色农业品牌化发展对策研究[D].河南农业大学,2016.
                                [3] 王艳华.安丘市农产品品牌建设研究——基于建设主体视角[D].吉林农业大学大学,2018.
                                [4] 万国平,孙瑞,熊克巍.宣城市农业品牌化建设现状及对策建议[J].安徽农学通报,2018,24(24):7-9.
                                [5] 王林.推进云南农业品牌化建设路径探索[J].云南农业,2018(3):26-28.
                                [6] 沧州市人民政府办公室.关于做大做强农业产业产业化龙头企业的实施意见[Z].2019-1-4.
                                [7] 河北省委.中共河北省委河北省人民政府关于实施乡村振兴战略的意见[Z].2018-2-26..
                                [8] 王丽丽,严春晓,赵帮宏.国外农产品品牌培育经验借鉴[J].世界农业,2017(09):21-27.
                                [9] 王艳荣.乡村振兴视角下实现农业现代化的路径:农业品牌化建设[J].农村经济与科技,2019(18).
                                [10] 陈红彬“.三品一标”视角下的农业品牌化发展研究[J].农业开发与装备,2017(12).

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