牛牛游戏厅安卓,{原始关键词}

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                1. 当前位置: 代写一篇论文多少钱 > 经济管理论文 > 长租公寓商业模式创新分析

                  长租公寓商业模式创新分析

                  时间:2020-04-08 15:00作者:闫如 蒋国平
                  本文导读:这是一篇关于长租公寓商业模式创新分析的文章,住房,是满足人们生活或工作所需的必要场所,也是改善居民的居住环境的重要保障。自20世纪末我国住房制度改革以来,房地产市场得到迅速发展并出现持续发展过热现象。

                    摘    要:牛牛游戏厅安卓,{原始关键词} 通过对长租公寓的顾客、价值提供、盈利模式、竞争力四个方面的剖析,归纳出长租公寓的商业模式创新。长租公寓企业通过扩展租客群体、增加附加价值、拓宽盈利渠道、延伸服务等方面的商业模式创新,有利于获取持续竞争优势。但长租公寓要想获取公寓市场的竞争优势,在加强培养专业人才、提高公寓品牌认知度、提升服务管理效率等方面还有待提升。长租公寓运营商还需注重控制公寓运营成本和提升服务品质,建立公寓整体业务模式体系,如资本投入模式、运营模式、实现盈利模式等。

                    关键词: 竞争优势; 长租公寓; 商业模式创新;

                    一、研究背景

                  牛牛游戏厅安卓,{原始关键词}   ZHUFANG,SHIMANZURENMENSHENGHUOHUOGONGZUOSUOXUDEBIYAOCHANGSUO,YESHIGAISHANJUMINDEJUZHUHUANJINGDEZHONGYAOBAOZHANG。ZI20SHIJIMOWOGUOZHUFANGZHIDUGAIGEYILAI,FANGDICHANSHICHANGDEDAOXUNSUFAZHANBINGCHUXIANCHIXUFAZHANGUOREXIANXIANG。ZULINZUOWEIFANGCHANQIYEDEFUZHUYINGLIFANGSHI,YINJINXIENIANGAOQIDEGOUFANGCHENGBENYUELAIYUETUXIANCHUQIDIJIAOYICHENGBENHEDIBUQUEDINGXINGFENGXIANDEYOUSHI。JIAZHIHULIANWANGHUANJINGDEBIANXIEXING,ZULINZHONGDEZHANGZUGONGYUYUELAIYUECHENGWEIYOUPOQIEZHUFANGXUQIUHEFANGDICHANTOUZIQIYEDEGONGTONGJIAODIAN。ZHENGCESHANGDUIZHUFANG“ZUGOUTONGQUAN”DETICHANG,JINYIBULADONGHEZHICHIFANGDICHANQIYEMIANXIANGSHEHUITIGONGCHUZUFANGYUAN,YETUIDONGLEFANGDICHANSHICHANGDEZHUFANGGONGYINGBUDUANGAIBIAN,CONGERCUJINLEZULINXINGFANGDICHANSHICHANGXIANGGUIMOHUA、ZHUANYEHUAFANGXIANGFAZHAN。ZHANGZUGONGYUJIQIANGDIAO“ZUGOUTONGQUAN”DEJINGJIBIANLIXING,YOUFUHEDANGDAINIANQINGQUNTIZULINXIAOFEIZHULIANQUANSHUSHI、FENXIANGHESHEJIAODEXUQIU,CHENGWEIMANZUCHENGSHIQINGNIANPOQIEZULINXUQIUDEZHONGYAOXUANZE。JUBEIFAZHANGUIMODEZHANGZUGONGYUFANGCHANQIYEBUDUANYONGXIAN,ZHANGZUGONGYUPINPAIHESHULIANGCHIXUZENGZHANG。ZHANGZUGONGYUSHICHANGKUAISUFAZHAN,CHENGWEIFANGCHANQIYEJIANGDILOUPANKONGZHILV、ZHUANBIANDICHANFAZHANKONGJIANHEZHUANXINGFAZHANDEZHONGYAOFANGXIANG。JIASHANGTOUZIZIBENDEZHUIZHU,ZHANGZUGONGYUSHICHANGJINGZHENGGENGJIAJILIE。

                  牛牛游戏厅安卓,{原始关键词}   SHIWUDEFAZHANDOUYOULIANGMIANXING,ZHANGZUGONGYUYEQIANHOUBAOLUCHUHENDUOZHUFANGZHILIANGANQUANHEJINGYINGGUIFANDENGWENTI,RUFANGWUZHUANGXIUCAILIAOANQUANSHIJIAN、ZUJINDAI、KONGZHILVGAO、FANGWUGUANLIRENCAIDUANQUE、QUEFAYUNYINGXIAOLVDENGWEIJI。ZHANGZUGONGYUYINYANXULEFANGCHANKAIFAZIJINZHANYONGBIGAO、CHENGBENHUISHOUZHOUQIZHANGDENGTEDIAN,YOUYINZULINFANGWUMEIYOUCHANQUANZUODIYA,HENNANDEDAOYINXINGDENGXINDAIJIGOUDEZIJINZHICHI,SHIDEGONGYUQIYERONGZIKUNNAN,ZIJINLIANDUANLIE,POCHANBUDUANCHUXIAN。

                    RUHEZAIZHEIZHONGFUZAHUANJINGZHONGZHANJUYOULIDIWEIBINGBAOCHIZHANGQIJUYOUHEXINJINGZHENGLI,RUHEKUAISUZHANYOUZHANGZUGONGYUSHICHANGFENE、XINGCHENGGUIMOXIAOYING,SHIZHANGZUGONGYUFAZHANJIXUKAOLVDEWENTI。YINCI,YOUBIYAODUIZHANGZUGONGYUDEFAZHANXIANZHUANGJIQISHANGYEMOSHIJINXINGYANJIU,YIWEIZHANGZUGONGYUXINGYESHANGYEMOSHICHUANGXINJIQILIANGHAOFAZHANTIGONGJIEJIAN。

                    二、研究基础

                    (一)竞争优势理论

                    1. 竞争优势的内涵

                    竞争优势是组织相对于竞争对手的可持续性优势,是使组织在市场上比竞争对手更具优势的特殊方法。依据其独特的竞争力,组织具有通过模仿或替代竞争对手获得经济价值,并取得超额投资回报,拥有更强的应对各种类型竞争力的能力。企业的竞争优势可来源于产品成本和质量、所掌握的专门性资产和知识、设置市场竞争者进入障碍、使用更多的资源或投入将竞争者挤出市场几个方面[1],以及通过成本领先和标新立异两种形式获取自身的竞争优势[2]。
                   

                  长租公寓商业模式创新分析
                   

                    2. 竞争优势理论相关研究

                    QIYERUHEHUOQUCHIXUJINGZHENGYOUSHI,SHIZHANLVEGUANLILINGYUDEZHONGYAOYANJIUKETI。JINGZHENGYOUSHIDECELIANGYINGQUBIEYUQIYEJIXIAO。CHUYUSHANGSHENGQIDEQIYEJINGUANCAIWUHESHICHANGFANGMIANDEJIXIAOBINGBUXIANZHE,DANSHITONGYANGYOUJIHUIHUODEKECHIXUJINGZHENGYOUSHI[3]。JIANGJINGZHENGYOUSHIHUAFENWEIXIAOLV、GONGNENG、CHIXUXINGDEYANJIUJIELUNRENWEI,SANZHEFENBIEJUJIAOYUQIYEDECHENGBEN、ZIYUANHEWAIBUGUKE、ZHISHIGUANLI[4]。QIYEJINGZHENGYOUSHILILUNZHUYAOYOUZIYUANNENGLILILUNHECHANYEJIEGOULILUNLIANGZHONG。CHANYEJIEGOULILUNZHIKAOLVQIYEDEWAIBUHUANJING,HULVELEQIYEDENEIBUZIYUANNENGLI。ERZIYUANNENGLILILUNWEIKAOLVQIYEDEWAIBUHUANJINGZHUANGKUANGZAIJINGZHENGGUOCHENGZHONGYOUSHIZUOYONG。TONGGUOSHANGYEMOSHIJIANGZIYUANNENGLILILUNYUCHANYEJIEGOULILUNJIEHEQILAI,NENGGENGCHONGFENDIFENXIZHANGZUGONGYUXINGYEDEJINGZHENGYOUSHI。

                    (二)商业模式创新

                    1. 商业模式创新的内涵

                  牛牛游戏厅安卓,{原始关键词}   SHANGYEMOSHICHUANGXINSHIZAISHANGYEMOSHIJICHUSHANGSHIXIANDE。ERSHANGYEMOSHISUIZHESHICHANGXUQIUHEQIYEDECHUANGXIN,CHUXIANGEZHONGXINDEBIAOXIANXINGTAI。ZAIXUESHULILUNHESHEHUISHANGYEFANGMIAN,DUISHANGYEMOSHIDEYANJIUHESHIJIANDOUSHANGSHENGDAOXINDEGAODU。QIYEZHIJIANXIANGHUJINGZHENGZHUYAOTIXIANZAISANGECENGCI:HONGGUANCENGDESHANGYEMOSHIJINGZHENG、ZHONGGUANCENGDEPINLEIJINGZHENG、WEIGUANCENGDEDINGWEIJINGZHENG[5]。SHANGYEMOSHISHUYUHONGGUANCENGMIANDEJINGZHENG。ZHUYAOCONGGUKE、JIAZHITIGONG、YINGLIMOSHI、JINGZHENGLI(ZHANLVEHUOZIYUAN)SIGEFANGMIANYANJIUSHANGYEMOSHICHUANGXIN。

                    2. 商业模式创新相关研究

                    CONGJIAZHICHUANGZAODESHIJIAOKAN,SHANGYEMOSHISHIZUZHIHUOQUJIAZHIDEZHUYAOLUOJI[6]。CONGZHANLVECUOSHICENGMIANKAN,QIYEDESHANGYEMOSHIYINQIZHANLVEJIHUADEBUTONGCHANSHENGCHAYI。CHUANGZAOJIAZHIDESHANGYEMOSHISUOHANGAIDESHANGYELUOJIGUANXI,YOULIYUZHIDAOZUZHIZHANLVECUOSHIDESHIJIAN[7]。YOUXUEZHERENWEI,SHANGYEMOSHIZHISHAOYINGBAOHANSIGEMOKUAI:JIAZHIZHUZHANG、JIAZHIWANGLUO、JIAZHIWEIHU、JIAZHISHIXIAN。BINGJIANGSHANGYEMOSHIFENWEISIGEZHUYAOXITONG:YUNYINGXITONG、JINGJIXITONG、ZHANLVEXITONG、ZHENGHEXITONG,ZHEISIGEZHUYAOXITONGYOUCHENGXIANZHUJIDIZENGGUANXI。QIYESHANGYEMOSHIDEGAIBIAN,JIANGYINGXIANGQIYEZAIJINGZHENGZHONGDEYOUSHIDIWEIHEYINGLISHUIPING[8]。

                  牛牛游戏厅安卓,{原始关键词}   ZAISHANGYEMOSHIJICHUSHANG,SHANGYEMOSHICHUANGXINZHUYAOTIXIANZAISIGEBUFEN:JIAZHIZHUZHANG、JIAZHICHUANGZAO、JIAZHICHUANDI、JIAZHIWANGLUO[5]。MEIYIGEBUFENDEGAIBIANDOUHUIYINGXIANGQIYEHUOQUSHICHANGJINGZHENGYOUSHI。JIAZHIZHUZHANG,JIXUQIUHETANSUOMUBIAOKEHUDEXUQIUDIAN;JIAZHICHUANGZAO,JIGOUJIANNENGGOUCHUANGZAOKEHUJIAZHIDEJIAZHILIANHUODONGJIZHONGSUQIYENEIWAIBUJIAOYILIUCHENG;JIAZHICHUANDI,JICHUANGXINXIAOSHOUFANGSHIHEYINGXIAO,RUQIYEDEFENXIAOQUDAOHECHUANBOHUODONGDENG;JIAZHIWANGLUO,JIGOUJIANQIYEJIAZHIHEZUOHUOBANDEXUANZEHEGOUTONGQUDAO、XIEDIAOJIZHI。SHANGYEMOSHICHUANGXINTONGGUODONGTAINENGLIDEZHONGJIEXIAOYINGZUOYONGYUJINGZHENGYOUSHI[9]。

                    (三)长租公寓

                    1. 长租公寓的内涵

                    ZAIZULINSHICHANGSHANG,YIZHANGQIWEIQIXIANJINXINGZULINBINGBUXINQI。DANSUIZHE“HULIANWANG+JINRONG”DETUIDONG,JIASHANGZHENGFUZHENGCEDUIZHUFANGZULINSHICHANGDEZHICHI,YIJISHICHANGXUQIUDEZENGZHANG,RENMENDUIZHANGZUGONGYUYOULEGENGPUBIANDERENKE,HENDUOQIYEDOUTOUSHENZHANGZUGONGYU。ZUOWEIDICHANSHICHANGDEXINXINGSHI,ZHANGZUGONGYUZHUYAOSHIZHIGONGYUYUNYINGSHANGZHENGHEFANGWUZIYUAN,JINXINGFENGGEZHUANGXIUGAIZAO,PEIBEIJIAJUDIANQI,YIDANJIANHUOZHENGTAODEXINGSHICHUZUJIYOUXUQIUDEZUKE,ZUKEDEZULINSHIJIANYIBANWEIYINIANJIYISHANG。BENYANJIUSUOSHUZHANGZUGONGYU,SHIZHIYOUFANGCHANJIGOUYUNYINGSHANGTIGONGDEZHANGQIXING、ZHUANMENHUADEZHUFANGZULINFUWU,SHIHULIANWANGHUANJINGXIAZHUFANGZULINSHICHANGDEYIZHONGXINXINGFANGWUZULINMOSHI。YU20SHIJI50NIANDAIGUOWAICHUXIANDEZHANGZUGONGYUMOSHIXIANGBI,GUONEIZHANGZUGONGYUDEXINGQISHIJIANJIAOWAN,ZUIZAOXINGSHIDEZHANGZUGONGYUCHUXIANZAI20SHIJI90NIANDAIMO。

                    2. 长租公寓的类型

                    ZHUFANGZULINSHICHANG,GENJUCHANSHENGFANGSHIBUTONGFENWEIBAOZHANGXINGZULINHESHICHANGHUAZULIN。BAOZHANGXINGZULIN,RURENCAIGONGYUHELIANZUFANG。SHICHANGHUAZULIN,ANCHANQUANBUTONGHUAFENWEIFENSANCHANQUANHEJIZHONGCHANQUAN。FENSANCHANQUANCHULESANZUSHICHANGYIWAI,YIFENSANSHIZHANGZUGONGYUWEIZHU。JIZHONGCHANQUANBAOKUOFUWUSHIGONGYU、JIZHONGSHIZHANGZUGONGYU、LANLINGSUSHE。JIZHONGSHIZHANGZUGONGYUSHIZHICHANQUANJIZHONGDESHICHANGHUAZULINXINGGONGYU。CONGSHICHANGHUAZULINCENGMIANKAN,SANZUSHICHANGDADUOWEIJUMINGETIJIANGKONGZHIFANGWUZHUANZUYIHUOQUBOLI,JINGYINGJIANDAN、WUYUESHU、CHENGBENDI、SUNSHIFENGXIANJIXIAODENGYOUSHI,SHIZHICHENGWEIJIZHONGSHIZHANGZUGONGYUFAZHANDEZUIDAJINGZHENGDUISHOU。

                    3. 长租公寓相关研究

                  牛牛游戏厅安卓,{原始关键词}   GENJUDUIJIANSUO“ZHANGZUGONGYU”GUANJIANCIDEXUESHUQUSHIFENXIJIEGUOFAXIAN,MUQIANDUIZHANGZUGONGYUXIANGGUANLILUNFANGMIANDEYANJIU,KEYISHUOGANGCHUYUCHUSHISHANGSHENGJIEDUAN。QIZHONG,FUWUSHIZHANGZUGONGYUDEYANJIUYOUDUOYUQITAXINGSHI(RUFENSANSHI)DEZHANGZUGONGYUYANJIU。XIANYOUYANJIUDADUOJIEHEANLIJINXINGSHIZHENGFENXI,SHANGQUEFAYIZULINXINGYEWEIJICHUDEGENGDUOYANGBENSHUJUFENXIJIYANJIUDUIBI。YIXIASHIDUIZHANGZUGONGYUJIEHESHANGYEMOSHIYOUGUANFANGMIANZUIXINYANJIUDEGAISHU,YIBIANHONGGUANLEJIEZHANGZUGONGYUDEYANJIUXIANZHUANG。

                    YIGUONEIZHANGZUGONGYUXINGYEFAZHANWEIBEIJING,ZHANGZUGONGYUSHICHANGXINGSHENGZHUYAOYOU3GEYUANYIN:GONGXUBUPINGHENG、ZHENGFUZHENGCEZHICHI、ZIBENSHICHANGTUIDONG。ERZHANGZUGONGYUXINGYEFAZHANHAICUNZAIYINGLIMOSHI、RONGZIWENTI、PINPAIGUANLI、RENCAIPEIYANGDENGFANGMIANWENTI。ZHANGZUGONGYUFAZHANXUYAOJINYIBUJIAQIANGCHENGBENBAKONG,JIJIKAITUOYOUZHIFANGYUAN,GOUJIANXINGYEFUWUBIAOZHUN,SHULIGONGYUPINPAIXINGXIANG,TISHENGZUHOUFUWUDENG[10]。YI“HULIANWANG+”WEIBEIJINGDEYANJIURENWEI,ZHANGZUGONGYUDEYINGLIMOSHIKEHUAFENWEISANZHONGLEIXING:KUODAZUJINCHAMOSHI、LEIREITSMOSHI、ZENGZHIFUWUMOSHI,BINGZHICHUWEILAIZHANGZUGONGYUDEYINGLIMOSHICUNZAIQINGZICHANHUAHEYINGLIHOUXIANGHUALIANGZHONGSHENGJIQUSHI[11]。WOGUOZHANGZUGONGYUDEFAZHANHAICUNZAIHENDUOWENTI,JUTIBAOKUOGONGYUYUNYINGSHANGSUIYOUYINGYESHOURUDANSHANGWEISHIXIANYINGLIHUOLIRUNJIDI,GONGYUYINGLIDIANBURONGYITUPO。ZHANGZUGONGYUZIJINTOURUDA、CHENGBENFEIYONGGAO,DANWEICHIYUNYINGRONGZIQUDAOXI、GUIMOHUACHENGDUDI。ZAIYUNYINGGUANLIFANGMIANYEQUEFAZHUANYEFUWUTUANDUI。YOUYUXIANGGUANXINGYEBIAOZHUNHAIWEIJIANLI,ZAOCHENGFUWUSHUIPINGCHAYIMINGXIAN。ZHANGZUGONGYUDEXIANGGUANZHIDUHAIBUWANSHAN,QUEFAZHENGCEYUESHU[12]。

                    MUQIAN,DUIZHANGZUGONGYUXIANGGUANYANJIU,GEGEXUEZHEDEZHEZHONGDIANBUJINXIANGTONG。QIZHONG,YIZHENGTIGUANDIANDUIZHANGZUGONGYUXINGYEFAZHANXIANZHUANGJIWENTIDEYANJIUWEIZHUYAOYANJIUDIAN。ZHANGZUGONGYUZUZHIXUYAODIAOZHENGQIDANGQIANDESHANGYEMOSHI,YISHIYINGXINGYEHUANJINGDEDONGTAIBIANHUA。DIAOZHENGSHANGYEMOSHIDEFANGFA,PIRUGUANYURUHEJINXINGSHANGYEMOSHICHUANGXIN,TIGONGHEHUOQUZHANGZUGONGYUSHANGYEMOSHIJIAZHIDEBUTONGLUOJIDENG。ZAIXUANZEHESHISHIZUIJIADESHANGYEMOSHICHUANGXINFANGANSHI,ZHANGZUGONGYUZUZHIBIXUDUIZHEIJIGEGAODUBUQUEDINGDEWENTIZUOCHUJUECE:WEILAIHUISHISHENMEYANG,YINGGAIZAISHENMEJICHUSHANGCAIQUXINGDONG,RUHEZAIFENGXIANHEYOUXIANDEZIYUANXIACAIQUXINGDONG,YINGGAIRUHEXINGDONGDENG。

                    BENYANJIUJIYUZHANGZUGONGYUDEFAZHANZHUANGKUANG,DUIZHANGZUGONGYUJINXINGSWOTFENXI,CONGGUKE、JIAZHITIGONG、JINGZHENGLI、YINGLIMOSHIJIFANGMIAN,DUIZHANGZUGONGYUDESHANGYEMOSHICHUANGXINJINXINGZONGJIE。

                    三、长租公寓商业模式创新分析

                    YIJUSHANGYEMOSHIDEDINGYI,JIEHEZHANGZUGONGYUSHANGYEMOSHINEIHAN,BENYANJIURENWEI,YIGEWANZHENGDEZHANGZUGONGYUSHANGYEMOSHI,ZHUYAOYOUGUKE、JIAZHITIGONG、YINGLIMOSHI、JINGZHENGLISIGEZHONGYAOYAOSUGOUCHENG,BINGWEIRAOZHANGZUGONGYUSHANGYEMOSHIZHEISIGEYAOSU,JINYIBUFENXIZHANGZUGONGYUSHANGYEMOSHICHUANGXINSHIRUHESHIXIANDE,TANJIUZHANGZUGONGYUQIYERUHEZAIZULINXINGYEJIANLIJINGZHENGYOUSHI。

                    (一)顾客(用户画像)

                    JUTONGJIYUCE,WEILAI5~10NIANQIJIAN,FANGWUZULINSHICHANGDECHENGJIAOZUJINZONGEJIANGDADAOSHUYIYUANGUIMO,FANGWUZULINRENKOUDADAOZONGRENKOUDE25%,ZULINSHICHANGZONGTIXUQIUGAOZHANG。

                    1. 人口结构变化推动租赁需求增长

                    DIAOYANJIGOUDESHUJUXIANSHI,GAOXIAOBIYESHENGRENSHUZHUNIANZENGZHANG,SUIZHEBIYESHENGZHUBUJINRULAODONGLISHICHANG,YIDIJIUYEGAOLIUDONGXINGDETEDIAN,YIJIDUIZUFANGGENGWEIBAORONGDEGUANNIANCONGERCHANSHENGLEGUANGKUODEZUFANGSHICHANGXUQIU。DUIYUQINGNIANRENLAISHUO,JIEHUNHESHENGYUSHICUSHITAMENGOUZHIFANGWUDEZHONGYAOYINSU。ERNIANQINGYIDAICHUHUNHECHUYUNIANLINGDEYANHOUQUSHI,JIASHANGGAOFANGJIAYINSUDEYINGXIANG,DAOZHITAMENSHOUCIZHIYENIANLINGTUIHOU,ZHEIYIWEIZHEZULINXUQIUQIJIANGYANZHANG。

                    2. 租客年龄分布年轻化

                    TONGJIXIANSHI,ZHANGZUGONGYUHEXINMUBIAOKEHUQUNTIDENIANLINGDUANFENBUZHONG,20~30SUIZHIJIANDENIANQINGQUNTIZHANBICHAOGUO70%,YUSHIZHEQIQIANZANGZHEHENDADEXUQIUNENGLI,SHIDEZHANGZUGONGYUQIYEKEZAIZHEIGEQUNTIDEYISHI、YULEDENGFANGMIANTANSUOFUWUDEYANSHEN。

                    3. 租客性别比例男性租客多于女性租客

                    ZHEIYUWOGUOZONGRENKOUNANDUONVSHAODEXIANZHUANGJIAOYIZHI。GUOJIATONGJIJU2018NIANGONGBUDESHUJUXIANSHI,ZHONGGUODALUZONGRENKOUWEI13.95YIREN,NANBINVDUO3164WANREN。

                    4. 租客收入构成以中等收入为主

                  牛牛游戏厅安卓,{原始关键词}   ZAIZHANGZUGONGYUZUKEQUNTIZHONG,YUEGONGZISHOURU5000~10000YUANDEZHONGDENGSHOURUZUKEQUNTIWEIZHUYAOQUNTI,ZHANBIZAI50%YISHANG。ERYUEGONGZISHOURUZAI5000YUANYIXIADEZHONGDISHOURUZUKEQUNTIZHANBI、YUEGONGZISHOURU10000YUANYISHANGDEZHONGGAOSHOURUZUKEQUNTIZHANBIFENBIEWEI20%YISHANG。

                    5. 租客职业分布中,从事互联网行业的租客比例最高

                    ZHEIYEZAIYIDINGCHENGDUSHANGYINGXIANGZUKEXINGBIEBILI,YINWEIHULIANWANGXINGYEWANGWANGNANXINGCONGYEZHEJUDUO。ZUKEQITAXINGYEFENBUYICISHIJINRONGYE、ZHUANYELINGYU(JIAOYU、PEIXUN、FALV、YILIAODENGXINGYE)、FANGDICHANYEYUJIANZHUYE、FUWUYE、ZHIZAOYE、XINWENMEITICHUBANYE、WENHUAYULEYEDENG,XINGYEFENBUGUANGFAN。

                    6. 租房要素分布

                    ZAIYINGXIANGZUKEXUANZEFANGYUANDEYINSUZHONG,ZUJIN(SHOUYAO)、DIDUAN(CIZHI)JIAOZHIFUWU、HUANJING、HUXING、PINPAIDENGYINSUZHANJUZHUDAODIWEI。PINPAIYINGXIANGZHANBIJIN5%ZUOYOU,KEJIANZHANGZUGONGYUXINGYEPINPAIYOUSHISHANGWEICHENGXING,GEGONGYUDEPINPAIYOUSHIXIAOYINGSHANGDAITISHENG。

                    7. 租房时长以年为单位,续租率有待提升

                    ZAI3NIANYISHANGSHIJIANDUANZHONG,NVXINGZUKEMINGXIANGAOYUNANXING,DANDADUOSHUZUKEZUFANGSHIZHANGDOUZAI3NIANYIXIA,ZAIXUZULVFANGMIANZHANGZUGONGYUYEYOUHENDADETISHENGKONGJIAN。

                    8. 租客教育程度分布,以受教育人群为主

                  牛牛游戏厅安卓,{原始关键词}   WOGUOMEINIANGAOXIAOBIYESHENGYOUSHUBAIWANZHIZHONGDEPANGDAQUNTI。ZHONGDUOYIDIJIUYEDEQINGNIANQUNTIHECHURUSHEHUIDEZHICHANGXINRENDOUYOUZUFANGXUQIU,ERTAMENZHENGSHIZHANGZUQINGNIANGONGYUDEHEXINKEHU。

                    (二)价值提供

                    ZHANGZUGONGYUMOSHIQIBENSHENZIBENTOURUGAO、HUOLIZHOUQIZHANG,JIASHANGXIANGDUIDANYIDEYINGLIMOSHI,SHIDERUHEYANSHENZUZHUJIAZHILIANCHENGWEIGONGYUYUNYINGZHEJIXUJIEJUEDEYIDANANTI。ZHANGZUGONGYUJIGOUYUNYINGZHEXUYAOCONGGONGYUJIAZHIDEDUOGEWEIDUTISHENGGONGYUPINPAIJINGZHENGLI,KAIFADUOYANGHUADEZHANGZUGONGYUCHANPIN,TONGSHITISHENGZHANGZUGONGYUFUWUBIAOZHUN,BINGQIEZAIHENDACHENGDUSHANGBIMIANZHANGZUGONGYUCHANPINTONGZHIHUAJINGZHENG。ZHANGZUGONGYUZONGTIYINGTONGGUOYIXIASANGEFANGMIANWEIZUHUTIGONGJIAZHI:

                    1. 租住服务一体化

                  牛牛游戏厅安卓,{原始关键词}   ZHANGZUGONGYUCHULECHUZUBENSHENYIWAI,WANGWANGPEIBEIBIANJIEDEXIANSHANGXIANXIAJIAOYIPINGTAI,FANGBIANZUKECHAZHAOHEHUOQUFANGYUANXINXI,YOUZHUYUSHUANGFANGDACHENGJIAOYI。GONGYUYUNYINGSHANGGENJUZUHUDEJUZHUXUQIUTIGONGXITONGWANSHANDEPEITAOFUWU,RUKUAIJIEBANJIA、FANGJIANDINGQIBAOJIE、JIADIANSHANGMENWEIXIUDENG,BUQUANZUKEJUZHUCHANGJINGDEXUQIUTUPU。

                    2. 租住场景智能化

                  牛牛游戏厅安卓,{原始关键词}   ZHANGZUGONGYUKEHUQUNYISHOUJIAOYUDENIANQINGQUNTIWEIZHU,ZUOWEISHENGENGHULIANWANGDENIANQINGYIDAI,TAMENDUIZHINENGHUACHANPINGENGJIAPIANAI。ZHANGZUGONGYUYUNYINGQIYEQIANGDIAOGONGYUZHINENGHUAGUANLI,BINGYINRUZHINENGJIAJUXITONG,WEIGONGYUPEIBEIZHINENGCHUANGLIAN、ZHINENGKONGDIAO、ZHINENGHONGWAIGANYINGDENGZHINENGJIADIAN,YIMANZUZHANGZUGONGYUSHICHANGZUKEDEXUQIU。JIAJUZHINENGHUAYOULIYUYANSHENGONGYUZUZHUJIAZHILIAN,KUOZHANZUKEPINZHISHENGHUODEZHUIQIU。JIANGZHINENGKEJICHANPINYUGONGYUZUZHUCHANGJINGXIANGRONGHE,YEYOULIYUXIANGWAIYANSHENGONGYUZUKEGENGGUANGFANDEXIAOFEIXUQIU。

                    3. 租住空间社群化

                    ZHANGZUGONGYULIZUYUTEDINGZUKEQUNTIDESHEJIAOXUQIU,ZHENGHEZIYUAN,JIANGNIANQINGRENJUJIQILAI,DAZAOHULIANWANGSIWEIDESHENGTAISHEQUN,RUZHUTIJIAOXUE、XINGQUPEIYANG、JIAOYOUHUODONGDENG。ZHANGZUGONGYUYUNYINGQIYERANGZULINGONGYUCONGDANCHUNDEZUFANGHEJIANDANJIAJUZHUANGSHI,DAODUOYANGXINGDESHEQUNSHENGTAIFUWU、ZHINENGHUAJIAJU、ZUFANGSHENGHUOPINZHITISHENG,YOULIYUZENGQIANGZUKEZHANXING,TUOZHANGONGYUFUWUJIAZHILIAN,TISHENGGONGYUFUJIAZHI。

                    (三)盈利模式

                    BUTONGLEIXINGDEZHANGZUGONGYUQIYINGLIMOSHIHUIYOUSUOBUTONG。BENYANJIUZAIFENXIZHANGZUGONGYUDELIYIXIANGGUANZHE、ZHANGZUGONGYUQIYEYUNYINGTIXI、ZHANGZUGONGYUYUNYINGQIYEDECHENGBENFEIYONGDEJICHUSHANG,FENXIZHANGZUGONGYUDEYINGLIMOSHI。

                    1. 利益相关者

                  牛牛游戏厅安卓,{原始关键词}   ZHANGZUGONGYUDELIYIXIANGGUANZHEYOUSIDAZHUTI:YISHIYONGHU,DUIZHANGZUGONGYUERYAN,YONGHUJIUSHIYOUXUQIUDEZUKE;ERSHICHUANGZAOZHE,JIFANGDICHANKAIFASHANGHUOYEZHU;SANSHIJINGXIAOSHANG,JIPINPAIGONGYUYUNYINGZHEHUOFANGCHANZHONGJIE;SISHIGEZHONGFUWUTIGONGSHANG,RUKUAISUBANJIA、ZHUANGXIUJIADIAN、SHENGHUOBIANLI、SHANGMENWEIXIU、DINGQIBAOJIE、TIGONGBAOXIANHEYINXINGDENGXILIEFUWU。ZHANGZUGONGYUQIYEBIXUYAOYOUJIAOQIANGDENEIWAIBUZIYUANZHENGHENENGLI,CAINENGBAOZHANGZHANGZUGONGYUZHENGTIDEYUNYINGTIXI。

                    2. 运营体系

                    ZHANGZUGONGYUQIYEYUNYINGTIXIANZHAOZHANGZUGONGYUCHANSHENGGUOCHENGFENWEI:SHOUJIFANGYUANXINXI、SHEJIZHUANGXIUFENGGE、FANGWUDUIWAICHUZU、ZUHOUZENGZHIFUWUSIGEBUFEN。SHANGYOUDUAN,ZHUYAOFUZEDUILOUPANXINXIJINXINGXITONGPINGGU、QIANYUERUKUDINGJIA、PINGGUFANGYUANZHUANGKUANG、ZHUANGXIUJINCHENG,JINXINGHUOYUANBIAOJI、RICHANGJIAOZU、DINGJIA、SHOULI、FENPAIHESHIDIANANPAIDENGHUODONG。GONGYINGLIANDUAN,FUZELOUPANCELVE、SHOUFANG,RANHOUDUIFANGWUJINXINGSHEJIHEZHUANGXIU、PEIZHIHECHUFANG,BINGJINXINGZUHOUHESHEJIAOFUWU。XIAYOUDUAN,YOUZHUANMENDELINGDAOHESHOUFANG、CHUFANGDUIWU,SHEJIRENYUANFUZEGONGYUMOKUAIHUAGUANKONG、FANGJIANPEISEZUHE、GONGYUCHANPINGENGXINDENG,CAIGOURENYUANFUZEXIEDIAOZHUANGXIUCAILIAOGONGYINGSHANG、TONGYIBIAOZHUNDENG,PEIZHIRENYUANFUZERUJIADIANGONGYINGSHANG、ZAXIANGKAITONGDENG,SHICHANGBUTUANDUIHEZUHOUFUWUTUANDUIFUZEBAOJIE、WEIXIU、GUANJIA、SHOUHOUTOUSUDENG。

                    3. 成本费用

                    ZHANGZUGONGYUYUNYINGQIYEZHUYAOCHENGDANBAOKUOWUYE、ZHUANGXIU、RENLI、SHUIFEI、HUOKECHENGBENWUGEFANGMIANDECHENGBENFEIYONG。SHOUXIAN,SHISHOUFANGCHENGBENZHANZONGTISHOURUCHAOGUOYIBAN;QICI,SHIZHUANGXIUFEIYONGZHANZONGFEIYONGDE10%YISHANG;ZUIHOU,SHIRENYUANCHENGBENHEHUOKECHENGBEN。ZHANGZUGONGYUDETOUZIHUISHOUQIPINGJUN4~5NIANZUOYOUDESHIJIAN。ZHANGZUGONGYUQIYEYAOXIANGYINGLI,HUIZAIKAOLVCHENGBENDEJICHUSHANGJINXINGZUJINYIJIA。

                    ZHANGZUGONGYUQIYEZHUYAOTONGGUOYUZUKE(CHENGZUREN)QIANDINGZUFANGHETONG,QUEDINGJIAOYIZUJINJIFANGWUZUJIN,YIJIFUJIANEIRONGBAOHANSHUI、DIAN、NUANQI、MEIQI(TIANRANQI)DENGXIANGGUANFEIYONGHEWUYEGUANLIFEI。TONGGUOWEIZUKETIGONGFANGWUZULINHEFUWUGUANLI,XIANGSHOUDANCHUNZUJINSHOURU、GONGYUTUOGUANFEI、ZUJINCHASHOURUHETIGONGFUWUFEI。ZHANGZUGONGYUDEYINGLIMOSHIZHUYAOGUINAWEISIZHONGLEIXING:YISHIZUJINCHAYUZHUANGXIUTOUZIYIJIA,ZHUYAOBAOKUOZHENGTAOZURUDEGONGYUYUNYINGFUWU,YICHENGBAOGONGYUWEIZHU,ANJIANZUCHUSHIXIANYIJIA,FENCHAIGEJIANYIZENGJIAFANGJIANSHULIANG,CHUZUJIGENGDUODEZUHU,SHIXIANEWAISHOUYI。CONGYEZHUDUANZURUDE“PIFAJIA”YUDANJIANDE“LINGSHOUJIA”ZHIJIANDECHAJIA,SHIDUOSHUZHANGZUGONGYUZHUYAODESHOURULAIYUAN。ERSHISHENGTAISHEQUHEZENGZHIFUWU。ZHANGZUGONGYUYUNYINGSHANGTONGGUO“ZHANGZUGONGYU+”XINGSHI,SHIXIANSHENGTAISHEQUHEZENGZHIFUWU,RU“ZHANGZUGONGYU+LVYOU、JIANKANG、PEIXUN”DENGDUOZHONGXINGSHIDESHENGTAIQUAN,KUODAFUWUBANJING,ZHENGHEDISANFANGYOUZHIZIYUANHUOZIJIKAIZHANJINGYING,TISHENGYONGHUTIYAN,JINERCONGYANSHENGCHANPINSHANGSHIXIANEWAISHOUYI。SANSHIXIANZUHOUSHOU,RUKAIFAYUNYING(XINJIANZULINZHUFANG)HUODAIJIANYUNYING。GONGYUPINPAITUICHUZUFANGZUJINKEYIDIGOUFANGKUANDEFANGSHI,ZHANGZUZUKEYONGYOUYOUXIANGOUMAIFANGWUQUAN,ZUZHUQIJIANCHANSHENGDEZUJINFEIYONGKEYICHENGWEIGOUFANGZIJIN。SISHIZICHANTUOGUAN,WEITUOYUNYING。YOUZHUANMENDEJIJINJIGOUHEGONGYUPINPAITUICHUSHENDUHEZUO,JIYOUJIJINWEITUOGONGYUPINPAIFANGKAIZHANFANGWUZULIN、GUANLIDENGYEWU,JINERCONGYANSHENGPINSHANGSHIXIANYINGLI。

                    (四)竞争力SWOT分析

                  牛牛游戏厅安卓,{原始关键词}   WEILEBAOCHIJINGZHENGYOUSHI,ZUZHIBIXUWANCHENGDUIQIYOUSHI、LIESHI、JIHUI、DUIQIJINGZHENGDIWEIWEIXIEDEQUANMIANFENXI。SWOTFENXIYUNXUZUZHIPINGGUQISHIFOUCHUYUYOULIWEIZHI,YOULIYUZUZHISHIBIEGUANJIANJINGZHENGDUISHOU,BINGQUEDINGQISHIFOULINGXIANYUJINGZHENGDUISHOUDEJIZHUN。WANCHENGSWOTFENXIDEZHUYAOMUDESHITUCHUZHANGZUGONGYUDEHEXINHUODONG,BINGQUEDINGZHANGZUGONGYUJINGZHENGYOUSHI。YIXIACONGWOGUOZHANGZUGONGYUDEFAZHANXIANZHUANGCHUFA,TONGGUOSWOTFENXIFASHENRUWAJUEZHANGZUGONGYUDENEIBUYOUSHI(Strengths)、NEIBULIESHI(Weaknesses)、FAZHANDEQIANZAIJIHUI(Opportunities)、FAZHANSHOUDAODEWAIBUWEIXIE(Threats)SIGEFANGMIANDEBIAOXIAN。JUTINEIRONG,RUBIAO1SUOSHI:

                    表1 长租公寓行业现状的SWOT分析
                  表1 长租公寓行业现状的SWOT分析

                    (五)长租公寓商业模式的创新

                    TONGGUODUIZHANGZUGONGYUDEGUKE、JIAZHITIGONG、YINGLIMOSHI、JINGZHENGLISIGEFANGMIANDEPOUXI,GUINACHUZHANGZUGONGYUKECONGZHEISIGEFANGMIANSHIXIANSHANGYEMOSHICHUANGXIN。RUBIAO2SUOSHI:

                    表2 长租公寓的商业模式创新
                  表2 长租公寓的商业模式创新

                    四、结论

                  牛牛游戏厅安卓,{原始关键词}   ZHANGZUGONGYUSHIZULINSHICHANGFAZHANDEZHONGYAOCHANCHU。BENYANJIUTONGGUODUIGUKE、JIAZHITIGONG、YINGLIMOSHI、JINGZHENGLISIGEFANGMIANDEFENXI,GUINALEZHANGZUGONGYUDESHANGYEMOSHICHUANGXIN。ZHANGZUGONGYUQIYETONGGUOKUOZHANZUKEQUNTI、ZENGJIAFUJIAJIAZHI、TUOKUANYINGLIQUDAO、YANSHENFUWUDENGFANGMIANDESHANGYEMOSHICHUANGXIN,YOULIYUHUOQUCHIXUJINGZHENGYOUSHI。XIANCUNZHANGZUGONGYUQIYEGONGYUPINPAIJIAZHISHANGBUMINGXI。ZHANGZUGONGYUYAOXIANGHUOQUGONGYUJINGZHENGYOUSHI,ZAIJIAQIANGPEIYANGZHUANYERENCAI、TIGAOGONGYUPINPAIRENZHIDU、TISHENGFUWUGUANLIXIAOLVDENGFANGMIANHAIYOUDAITISHENG。ZHANGZUGONGYUYUNYINGSHANGHAIXUZHUZHONGKONGZHIGONGYUYUNYINGCHENGBEN、TISHENGFUWUPINZHI,JIANLIGONGYUZHENGTIYEWUMOSHITIXI,RUZIBENTOURUMOSHI、GONGYUYUNYINGMOSHI、SHIXIANYINGLIMOSHIDENG。

                    BENYANJIUYIGUKEJIAZHITIGONGZUOWEISHANGYEMOSHIDESHEJICHUZHONG,CONGZHANGZUGONGYUQIYEYINGLIMOSHIHEJINGZHENGYOUSHIDEJIAODU,FENXIZHANGZUGONGYUDESHANGYEMOSHICHUANGXINZHICHU。YIFANGMIAN,YOUZHUYUFENGFUZHANGZUGONGYUYUQIYEGUANLISHANGYEMOSHICHUANGXIN、JINGZHENGYOUSHIXIANGGUANDELILUNWENXIAN;LINGYIFANGMIAN,TONGGUOLUOJIDUOYUANXINGFENXIYUSHANGYEMOSHICHUANGXINGUOCHENGXIANGGUANDERENZHI,YOUZHUYURENSHIZHANGZUGONGYUXINGYEDEFAZHANZHUANGKUANG,ZHULIWOGUOZHUFANGGONGYINGTIXIYUNXING,CUJINZHUFANGZULINSHICHANGJIANKANGFAZHAN。WEILAIYANJIUKEQIERUZHANGZUGONGYUFAZHANYINGXIANGYINSUFENXI、YUNYINGQIYEJUECELUOJIYUSHANGYEMOSHICHUANGXINGUANXIDENGWENTI。

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